customer engagement

MoEngage is also opening up to the enterprise AI stack via an MCP server, so customers can use AI tools to access MoEngage data and tools or to build external AI agents.

Native AI brings intelligence inside the Optimove platform in the form of AI decisioning, creation, and analysis agents.

The Loomi Marketing Agent understands customers, not just segments, delivering the kind of personalised engagement that earns loyalty beyond the first click.

Aleksandar Derbogosijan explores how functional design, clarity, and seamless user experiences help brands sustain engagement, improve retention, and drive stronger conversion outcomes beyond the initial click.

The acquisition combines OuterSignal's personalisation engine with Monocle's autonomous AI marketing agents.

CTM’s new integrations with Google LSA, Reddit Ads, LinkedIn Ads and Genius Monkey deliver clearer attribution and streamlined customer engagement.

Attentive’s new targeting and testing capabilities help brands scale RCS for Business while reducing common rollout risks and protecting performance.

With AI-generated overviews of audiences, templates, workflows, and more by MessageGears, marketers spend less time decoding complex campaign components and more time executing.

Netcore Cloud and The Parent Inc explored how first-party data, behavioural segmentation, and AI-driven personalisation help brands engage millions of parents with relevant, high-conversion experiences across Southeast Asia.

Agent Steward is supported by the debut of Trust OS 2.0 and Voice 2.0, enabling AI systems to autonomously improve and proactively engage customers across a number of platforms.