customer engagement

Data teams enable the self-service experience by linking unified profile data from Segment’s CDP with the existing comprehensive data model.

CATCH recognises bot traffic with over 93% accuracy, filtering the website activity using a combination of independent parameters.

Predictive analytics turns historical data and advanced algorithms into foresight. Here are 10 ways data forecasting can improve your business strategies.

Precision Media enhances engagement between brands and shoppers using AI.

Through the launch, Toyota aims to provide customers with a platform that consolidates its entire line of products and services.

Insider plans to further develop its next-generation marketing software offering and invest heavily in R&D, focusing on expanding and evolving its AI solutions.

As banks confront fintech competition and revenue growth, open finance enabled engagement platforms emerge as a strategic imperative.

Parloa’s GenAI-powered AMP platform is designed to support fully dynamic and autonomous personal agents that engage in more natural customer interactions.

The book introduces customer service leaders to a simple framework that cultivates loyalty through engaging, tailor-made customer experiences.

With MoEngage, Deem Finance is committed to providing a more connected, responsive, and rewarding experience for all its users.