AI-driven marketing demands better data than fragmented stacks can deliver. Max Groth of Decentriq explains how data clean rooms close the gap—with outcome evidence from two published campaigns.
Direct connections to TikTok, Google Drive, SingleStore, Azure, and Bynder extend MessageGears’ data-native, composable architecture.
The funding will support continued investment in Hightouch’s platform, expanding its capabilities in AI-driven campaign orchestration, decisioning, and cross-channel execution.
Composable AI Decisioning is built on causal measurement, runs directly on the data cloud, and compounds learning over time, without copying data or locking teams into specific channels.
Simtheory accelerates Canva’s evolution from a design platform with AI tools into an AI platform with design and productivity at its core, while Ortto strengthens its growing suite of marketing products.
New joint capabilities position Klaviyo and Shopify at the centre of global retail infrastructure, helping brands scale across markets with a unified data foundation.
CDP is an essential part of GDPR compliance, helping companies identify and use customer data in a compliant manner. Beyond GDPR, CDPs help companies access and use first-party data as third party data becomes harder to access. Customer Data Platforms are specialised systems whose purpose is to collect a company’s customer data from all sources, […]
MessageGears, the customer marketing software company, announces the results of a survey on Customer Data Platforms (CDPs). The big takeaway from the survey, which was managed by independent research firm PureSpectrum, is that marketers believe there is confusion in the marketplace about CDPs – and most feel that vendors are to blame for the confusion. […]
Chief marketers across the Middle East gather for a virtual session on Customer Data Platforms to tap into the value of data and what that means for a marketer Imagine getting a call from a bank that’s trying to sell you a loan one day and a wealth builder plan the next. It’s not difficult […]
Customer data orchestration and campaign orchestration are two very different approaches to capturing and synchronising customer data across multiple technologies, in the hopes of delivering more relevant experiences for customers. Deliver more personalised, real-time, and relevant customer experiences with one set of data. What if you could deliver relevant, real-time, and personalised experiences to consumers […]
