CTV advertising

By combining Causal's data-driven strategies with OpenX's transparent, high-performing marketplace, the partnership proves that advertisers can achieve measurable efficiency gains without sacrificing scale or quality.

The collaboration enables advertisers to measure, optimise, and scale their streaming campaigns across the Roku platform with greater precision and transparency.

By combining Innovid’s outcome-based measurement with AdRoll’s cross-channel platform, marketers gain continuous visibility into how CTV contributes to reach, frequency, and measurable outcomes.

Social Sync is compatible with assets from Facebook, Instagram, TikTok, Pinterest, LinkedIn, YouTube, and X, and is fully integrated across LG’s owned-and-operated inventory and premium content partner network.

Now with Invoca, agencies and marketing teams can quantify the impact their CTV, linear TV, and online video campaigns have on leads, appointments, and sales.

This integration brings speciality native formats to Yahoo DSP, providing advertisers with a smarter and faster way to scale across trusted publishers.

The ‘True Intelligence’ solution combines Interpublic’s Interact operating system, Acxiom’s Real ID, and The Trade Desk’s Kokai platform to deliver precise ad measurement alongside durable solutions like Unified ID 2.0 (UID2).

Unlike traditional TV advertising, which offers limited targeting and little control, Dynamic Ad Pods bring personalised ad replacements into linear broadcast feeds, customised down to each screen.

By blending Content Discovery and Augmentation Intelligence with Creative Generation and media activation tools, Rembrand’s combined platform brings creative production into real time, aligning with the way people consume media.

This collaboration marks a step forward in delivering incremental reach, viewer engagement, and buyer-centric flexibility by bringing together Tubi’s growing Australian audience with PubMatic’s programmatic infrastructure.