CTV advertising

Jamloop’s new Verified Supply combines three core elements: direct supply, transparent delivery and independent validation.

The offering by Channel Factory brings video-level content classification and brand suitability standards to streaming environments where audiences spend most of their screen time.

The integration connects MNTN Performance TV directly to AppsFlyer, allowing TV impressions to flow into AppsFlyer while in-app events flow back into MNTN.

The expansion adds deal-based buying, allowing advertisers to execute programmatic guaranteed and private marketplace deals alongside open market buys.

TripleLift’s creative and audience capabilities, combined with Multilocal’s curation intelligence, help advertisers reach premium supply and publishers drive stronger demand.

With Vibe, advertisers can launch and manage streaming TV campaigns from Claude, ChatGPT, a terminal, or their own applications, all against the same account.

Magnite Orchestration standardises supply-side intelligence across streaming, linear TV, audio and display, creating a neutral activation layer for agents.

Roku is bringing its TV data into Blu, expanding the platform's ability to connect viewing insights with cross-channel planning, activation and optimisation.

With these new capabilities, FreeWheel is helping move programmatic CTV beyond scale alone and toward a more transparent, quality-informed marketplace.

With Universal Ads, advertisers can now tap into that cultural relevance on TV, bringing creator-driven strategies from social media to the biggest screen in the home.