CTV advertising

Now with Invoca, agencies and marketing teams can quantify the impact their CTV, linear TV, and online video campaigns have on leads, appointments, and sales.

This integration brings speciality native formats to Yahoo DSP, providing advertisers with a smarter and faster way to scale across trusted publishers.

The ‘True Intelligence’ solution combines Interpublic’s Interact operating system, Acxiom’s Real ID, and The Trade Desk’s Kokai platform to deliver precise ad measurement alongside durable solutions like Unified ID 2.0 (UID2).

Unlike traditional TV advertising, which offers limited targeting and little control, Dynamic Ad Pods bring personalised ad replacements into linear broadcast feeds, customised down to each screen.

By blending Content Discovery and Augmentation Intelligence with Creative Generation and media activation tools, Rembrand’s combined platform brings creative production into real time, aligning with the way people consume media.

This collaboration marks a step forward in delivering incremental reach, viewer engagement, and buyer-centric flexibility by bringing together Tubi’s growing Australian audience with PubMatic’s programmatic infrastructure.

Together with OpenX’s people-based identity graph and premium cross-inventory format, this partnership ensures better targeting accuracy and meaningful campaign results.

By coupling Perion’s AI-powered creative optimisation and attribution technology with premium inventory, the new solution bridges the gap between brand awareness and performance marketing, turning CTV into a full-funnel, ROI-focused channel.

Unlike conventional DSP reporting that offers limited, one-size-fits-all analytics, Strategus’ SalesLink for Auto delivers custom reporting tailored to the KPIs that matter most to the advertiser.

The IRIS-enabled Content Report offers advertisers real-time insights into how their ads perform across various contextual and emotional content categories, equipping them with actionable campaign intelligence.