CTV advertising

Together, Untapped Growth and FreeWheel are working to bring equitable access to media and transparent pricing to independent agencies and mid-sized brands.

The collaboration brings together Airtory’s technology for building engaging rich media and video ad experiences with CultureSync Media’s knowledge in crafting compelling narratives that resonate with diverse and affluent audiences.

The expanded supply by TripleLift gives advertisers unprecedented access to premium streaming environments while maintaining creative consistency and performance across every screen.

Through a direct integration with SpringServe, Viant’s Direct Access program streamlines the path between advertisers and publishers, reinforcing Viant’s commitment to an open, transparent internet.

In addition, DoubleVerify is leveraging unique, licensed IMDb data to fuel AI-driven classification of streaming content, with new capabilities planned to launch in early 2026.

Harmony’s Conversion signals connect ad exposure data directly to attributed conversions, bridging the gap between delivery and performance.

Agentiv is part of LG Ad Solutions’ broader efforts to incorporate AI tools into its advertising technology framework to improve workflow automation, collaboration, and data accessibility.

The Performance Multiplier will be integrated into Paramount Ads Manager, Paramount Advertising’s self-service buying platform that enables SMB advertisers to access premium streaming advertising at any budget.

Through this integration, contracted data partners can streamline analytics, enhance planning, and make more informed media decisions—all within Databricks’ governed, privacy-first environment.

By combining Causal's data-driven strategies with OpenX's transparent, high-performing marketplace, the partnership proves that advertisers can achieve measurable efficiency gains without sacrificing scale or quality.