CTV advertising

By partnering with ID5, Rakuten TV Enterprise can now also help advertisers track campaign performance across different devices and activate richer audience segments.

The collaboration enables advertisers to use Attain's real-time purchase data within TripleLift's premium creative and contextual environments, creating a seamless path from discovery to checkout.

Integrated with IRIS_ID, Seedtag helps advertisers reach audiences on a greater scale and with clearer program-level targeting across streaming inventory.

With this integration, Roku advertisers can now use iSpot-attributed outcomes to track ROI, adjust creative strategies, and drive clear business results, such as web conversions.

New solution brings together Xumo's first-party data and third-party data solutions from TransUnion, The Trade Desk, and LiveRamp to enable privacy-first audience targeting and measurement for advertisers.

Designed for brand and agency buyers, OpenXBuild offers a new way to leverage first-party data and deploy proprietary logic in real time to build high-performing, secure advertising solutions.

By enriching Annika with app-level supply data, Marketing Architects reduces reliance on black-box verification methods and sets a new standard for optimised, outcome-driven CTV campaigns.

The integration provides Yahoo DSP buyers with a direct way to access WunderKIND’s CTV format through private marketplace deals, using first-party data to deliver non-intrusive ads during high-attention moments on CTV.

tvScientific’s outcome-based CTV platform will be integrated directly into Pinterest’s performance products, including its automation and AI-powered advertising suite, Pinterest Performance+.

The integration enables moment-aware ad experiences through Index Marketplaces, connecting Anoki’s AI-powered contextual intelligence with premium CTV supply.