CTV advertising

With the Intelligence Suite, Spaceback content ads can be more easily scaled across CTV, streaming, and online video platforms, offering full brand creative control and reduced friction in transforming social assets.

Cineverse's new in-house agency, MCL, was established to support the growing creative demands of connected TV (CTV), free ad-supported streaming television (FAST) channels, and streaming services.

AI Insights helps publishers gain real-time visibility into how their inventory, pricing, and demand compare to a relevant peer set, while protecting each individual publisher’s proprietary data.

By partnering with ID5, Rakuten TV Enterprise can now also help advertisers track campaign performance across different devices and activate richer audience segments.

The collaboration enables advertisers to use Attain's real-time purchase data within TripleLift's premium creative and contextual environments, creating a seamless path from discovery to checkout.

Integrated with IRIS_ID, Seedtag helps advertisers reach audiences on a greater scale and with clearer program-level targeting across streaming inventory.

With this integration, Roku advertisers can now use iSpot-attributed outcomes to track ROI, adjust creative strategies, and drive clear business results, such as web conversions.

New solution brings together Xumo's first-party data and third-party data solutions from TransUnion, The Trade Desk, and LiveRamp to enable privacy-first audience targeting and measurement for advertisers.

Designed for brand and agency buyers, OpenXBuild offers a new way to leverage first-party data and deploy proprietary logic in real time to build high-performing, secure advertising solutions.

By enriching Annika with app-level supply data, Marketing Architects reduces reliance on black-box verification methods and sets a new standard for optimised, outcome-driven CTV campaigns.