CTV advertising

Together with OpenX’s people-based identity graph and premium cross-inventory format, this partnership ensures better targeting accuracy and meaningful campaign results.

By coupling Perion’s AI-powered creative optimisation and attribution technology with premium inventory, the new solution bridges the gap between brand awareness and performance marketing, turning CTV into a full-funnel, ROI-focused channel.

Unlike conventional DSP reporting that offers limited, one-size-fits-all analytics, Strategus’ SalesLink for Auto delivers custom reporting tailored to the KPIs that matter most to the advertiser.

The IRIS-enabled Content Report offers advertisers real-time insights into how their ads perform across various contextual and emotional content categories, equipping them with actionable campaign intelligence.

Innovid’s integration allows clients to activate and optimise LinkedIn’s CTV Ads alongside campaigns running across social, digital, and CTV channels—all from a single platform.

Through this expansion, Edge226 will deliver a comprehensive cross-channel solution, empowering mobile apps and games to acquire engaged users across in-app, CTV, and reward-based advertising in one platform.

The joint venture between Rembrand and Mirriad represents a step forward in contextual advertising, giving marketers a dynamic and scalable way to integrate brand messaging directly into the content their audiences love.

MNTN advertisers can now tap into ZoomInfo’s decision-makers in the GTM Intelligence Platform, equipping companies with a combination of clean, actionable data, real-time AI-powered insights, and automation to drive growth.

The integration utilises a custom identity resolution service, allowing Amazon DSP to recognise logged-in viewers across the Roku OS and devices in the US.

Programmatic pause ads on CTV provide advertisers with greater flexibility, precise targeting, and enhanced viewer engagement through interactive ad formats on premium streaming content.