Creator Marketing

Archie proposes the criteria, runs the search and vetting itself, then hands back a checked shortlist of creators worth booking, each with the reasoning attached.

Creator-First AEO puts creators at the centre of how brands win in AI search, turning trusted creator experiences, recommendations, and content into signals.

LTK’s new conversational experience helps marketers turn business objectives into actionable creator campaigns.

Analysis of $130 million in ad spend across 65,000 Meta Partnership Ads uncovers lessons for how brands can build a creative system that beats fatigue and never runs out of winning ads.

Viral Nation’s new offering helps brands improve visibility and influence by tapping into consumer understanding, trust and recommendations.

Brands can run cross-platform creator campaigns across YouTube and Meta from a single platform on Agentio.

Powered by an AI orchestration layer that automates the full influencer campaign lifecycle, the platform will use the funding to accelerate US market expansion.

New data shows 70% of influencer campaigns remain focused on awareness, as TikTok closes in on Instagram and XiaoHongShu strengthens its role in consumer discovery.

impact.com’s new capabilities across AI, creator commerce, paid media, and payouts further help brands scale partnerships as a measurable, performance-driven growth channel.

Whalar Group will enter a three-year strategic partnership with Accenture Song focused on driving innovation in the creator economy and granting access to the wider Whalar Group.