Creator Economy

From pop-up collaborations to limited-edition drops, influencers and creators are stepping into the kitchen to co-create products that boost sales, drive engagement, and deliver shareable dining experiences.

Trained on campaign data from creators, social posts, Linkin.bio transactions, and influencer-driven purchases, Later EdgeAI enables performance prediction, confident creator selection, and measurable results across the purchase funnel.

By interpreting social trends as they unfold, Amaze Moments turns signals into stories, fans into communities, and moments into movements.

With compliance and brand safety challenges expected to grow as the creator economy expands, New Engen and DoDilly’s partnership equips brands, particularly in retail and CPG, with a scalable, tech-driven solution.

Meta has introduced Business AI, campaign optimisation tools, and expanded Advantage+ and creator collaboration features, helping brands deliver personalised ads and improve performance across Facebook and Instagram.

Launched last year as the Wire Programme for publishers, it was rebranded in May 2025 to include creators. Since then, LinkedIn has added over 70 partners, with creator numbers nearly doubling since 2021.

VideoShops launches its next-generation social commerce platform, letting creators and everyday tastemakers sell products instantly with same-day commissions.

Unlike existing platforms that limit enhanced earning opportunities to creators, Mavely Boosts gives creators of all sizes access to increased commissions with no approvals or minimum follower requirements.

The genAI guide provides creators and brands with clear, actionable guidelines for the ethical and effective use of AI in content creation.

With this initiative Amazon is looking to tap into the growing Indian creator economy, which has erupted into prominence in the past few years.