Creator Economy

The launch of AI Shelf comes as AI answer engines — including ChatGPT, Perplexity, Gemini, and others — fundamentally change how consumers find and purchase products.

Built directly into Picsart's creative ecosystem, AI Playground eliminates subscription fragmentation by offering pay-per-generation credits with transparent pricing and seamless workflow integration.

From pop-up collaborations to limited-edition drops, influencers and creators are stepping into the kitchen to co-create products that boost sales, drive engagement, and deliver shareable dining experiences.

Tipalti, the automated global payables solution, released a new study on the future of the Creator Economy and the challenges creators face as the industry matures. According to a survey of 750 creators, while a majority of people would like to pursue content creation as a full-time job, industry challenges such as being fairly and […]

Within a society that now seeks easy access to expertise, experiences and communities to engage with, the creator economy is built around highly motivated, creative and skilled individuals that are using digital platforms to start their own businesses, brands and communities. Of late, corporates are realising that there’s money being left on the table and […]

Understanding the creator economy and the revenue rigmarole will help markets to gauge the impact on brands and pivot efforts Twenty-three-year-old Noor Naim kicked off her YouTube career in 2014 with a vlog entitled What’s in my iPhone. Since then, the Iraqi influencer has become synonymous with her handle Noor Stars. Noor has more than […]

While podcasts are becoming a popular advertising tool in, many audio brands are looking to launch several ad formats for increased monetisation Traffic jams and long drives are not the only time when people lend their ears to audio. Over the years, audio streaming has evolved with smartphones and smart devices replacing traditional radio. The […]

Link in Bio tool Koji announced the launch of its newest feature, Billboards. The add-on offers ad units available to be purchased by advertisers who want to promote something on a Creator’s Link in Bio profile.  Available now in the Koji Template Store, Billboards can be added to Koji Link in Bio profiles as an additional tool for Creators […]