conversational AI

The combination enables Criteo to support commerce-focused advertising across a wide range of categories and environments, including emerging discovery surfaces like conversational AI.

ServiceNow is bringing Moveworks' capabilities to the ServiceNow AI Platform and delivering immediate value to customers through ServiceNow EmployeeWorks, a conversational front door for the enterprise.

Wonderful's enterprise-grade AI agents will further leverage Deepdub's proprietary eTTS technology as part of its voice stack to deliver natural, emotionally-nuanced voice experiences across global markets.

Agentic conversations is a suite of capabilities, including Sinch Agent Builder, developer and agent tools such as Sinch Functions and Sinch Skills, as well as a broad set of integrations.

From balancing metrics with brand magic to ethical uses of synthetic data, modern marketing is a high-wire act. David Norris, CMO at boost.ai breaks down how AI is reshaping campaigns, CX ownership, and the very role of CMOs and what it means to stay ahead.

Kara Moddemann, Vice President, Growth & Marketing at The Luxury Closet, shares how AI is turning search into a personalised, multimodal, and intent-driven experience, reshaping how businesses connect with customers.

Synthetic monitoring is becoming essential as brands scale conversational AI and omnichannel CX. From preventing outages to testing intent flows, learn how proactive testing safeguards trust in every interaction.

AI-powered search tools like ChatGPT are disrupting the search landscape, with 83% of users now preferring AI search over traditional search engines for faster, more relevant answers.

Marketing in the age of AI-powered search means brand content needs to be discoverable across formats and intuitive to intent. Brands that embrace context engineering have the opportunity to move from reactive campaigns to anticipatory experiences.

First-generation bots are a thing of the past. It is time for the virtual agent to perform sophisticated actions — like checking on the status of an order, changing a delivery address, and more — to fully automate complex processes end-to-end.