From balancing metrics with brand magic to ethical uses of synthetic data, modern marketing is a high-wire act. David Norris, CMO at boost.ai breaks down how AI is reshaping campaigns, CX ownership, and the very role of CMOs and what it means to stay ahead.
Kara Moddemann, Vice President, Growth & Marketing at The Luxury Closet, shares how AI is turning search into a personalised, multimodal, and intent-driven experience, reshaping how businesses connect with customers.
Synthetic monitoring is becoming essential as brands scale conversational AI and omnichannel CX. From preventing outages to testing intent flows, learn how proactive testing safeguards trust in every interaction.
AI-powered search tools like ChatGPT are disrupting the search landscape, with 83% of users now preferring AI search over traditional search engines for faster, more relevant answers.
Marketing in the age of AI-powered search means brand content needs to be discoverable across formats and intuitive to intent. Brands that embrace context engineering have the opportunity to move from reactive campaigns to anticipatory experiences.
First-generation bots are a thing of the past. It is time for the virtual agent to perform sophisticated actions — like checking on the status of an order, changing a delivery address, and more — to fully automate complex processes end-to-end.
The new update will take advantage of generative AI to suggest messaging content to AI trainers within the boost.ai platform.
The tool can identify pertinent moments in conversations that agents might want to flag in future calls. Ringover, a cloud communications and contact centre solutions provider, has launched Empower, an artificial intelligence-powered platform to analyse sales and customer support conversations and provide data-driven insights. Empower helps users do the following: Analyse performance during calls in […]
The platform empowers teams to build any custom conversational AI use case in minutes, allowing businesses to unlock the full potential of their enterprise applications via best-in-class LLMs Moveworks, a conversational AI platform for the enterprise, announced Creator Studio — a no-code, generative AI platform for building any conversational AI use case in minutes. The […]
It’s no secret that today’s customers expect highly-personalised, seamless communication across channels when they connect with companies. Artificial intelligence (AI) is rapidly becoming a ‘must-have’ for brands looking to have a competitive edge in the battle for customer loyalty. Using conversational AI to field basic customer queries is often an accessible starting point for brands. […]
