conversational AI

The launch of Luci reflects Cint’s continued investment in AI-powered measurement tools that accelerate time to insight and help clients unlock more value from their campaign data.

From balancing metrics with brand magic to ethical uses of synthetic data, modern marketing is a high-wire act. David Norris, CMO at boost.ai breaks down how AI is reshaping campaigns, CX ownership, and the very role of CMOs and what it means to stay ahead.

Built on the foundation of Kubit Lumos, Ask Kubit introduces explainable AI (xAI) into everyday analytics, further advancing the platform’s mission to make insights more accessible, transparent, and self‑service.

Unlike traditional IVR systems or limited chatbots, Clever247.ai uses natural language processing and speech recognition technologies to understand caller intent in real time and respond accordingly.

Kara Moddemann, Vice President, Growth & Marketing at The Luxury Closet, shares how AI is turning search into a personalised, multimodal, and intent-driven experience, reshaping how businesses connect with customers.

Synthetic monitoring is becoming essential as brands scale conversational AI and omnichannel CX. From preventing outages to testing intent flows, learn how proactive testing safeguards trust in every interaction.

The research indicates that AI search tools are gaining momentum by providing answers in plain language, summarising complex information, and eliminating the need to navigate through pages of SEO-driven content. 

Through the Sinch MCP server, AI agents learn the specific requirements for each communication task: which channel to use, how to format messages for different regions, what compliance rules apply, and how to ensure delivery.

The integration of PlayAI’s team under Meta’s AI division, led by executives focused on NLP, signals a targeted effort to refine voice-based interactions, a main component for virtual assistants and immersive metaverse experiences.

Wilma is powered by Wildix’s agentic AI framework, built to understand context, make decisions, and act independently while staying aligned with each company’s tools, tone and workflows.