content marketing

Microsoft launches the Publisher Content Marketplace, enabling publishers to license premium content to AI systems with transparency, control and usage-based monetisation.

Katch Data unveils Katch Verified, an AI-driven platform that helps agencies and brands analyse influencer content and identify risks in minutes.

Cognizant and Adobe deepen their partnership to help enterprises scale AI-driven content and customer experiences with stronger governance and faster returns.

Laurens Jansen explains how Polarsteps balances product-led growth with performance marketing, why authentic UGC matters more than scale, and how seasonality shapes growth priorities in modern consumer apps.

The new AI Dashboard provides marketers with a smarter way to understand their audience, moving beyond basic keyword research to reveal real-time behaviour, intent, and emotions behind the search.

As AI tools like ChatGPT and Perplexity change how people search, traditional SEO is facing new challenges. Learn what Generative Engine Optimisation (GEO) means and how marketers can adapt to stay visible in AI-driven results.

The launch aligns with Zula Casino's ongoing vision to boast over 700 casino-style games for personalised promotions tailored to its users.

The Content Intelligence Hub unites the strengths of Adobe, AWS and Deloitte Digital to bring brands a transformative solution for secure, intelligent content creation and personalisation.

Marketers and advertisers need to be cognizant of cultural considerations. In India, regional language campaigns need to follow an end-to-end experience in the same language from banner to landing page and beyond, says Reena Jagtap, Lead Digital Marketing at Henkel.

Through this partnership, OpenMinds Group and Asia Pacific University will be working together in developing creative content production in the digital space for Malaysian SMEs.