Matthieu Tebaus makes it clear: broad assumptions kill growth in MENA. Brands that generalise across countries or even within cities risk wasting spend and missing demand. He sees AI as a partner, not a replacement—empowering planners and sales teams to evolve from admin roles to trusted growth architects.
A drastic reduction in media spending can lead to a decrease in market visibility, resulting in a lower share of voice and, ultimately, a smaller market share. We asked the experts how to navigate the slowdown and look for hidden opportunities. Value and cost are not the same things. Value is subjective and determined by […]
Seven out of ten consumers now identify shopping as their main reason for using AR, while 84% of consumers are interested in using AR to interact with a product before buying. Snap Inc. in partnership with PwC Middle East and Retail Leaders Circle (RLC) announced the launch of their latest white paper titled, ‘The shift […]
According to analysts, department stores and other retailers dependent on clothing sales face a gloomy 2023 and may shutter more locations. The apparel market has declined over the last several years as etiquette has allowed more casual attire for work and special occasions, and the US middle class has shrunk. Apparel and footwear have grown relatively […]
During a year of persistent inflation and economic woes, ad-supported streaming is showing its potential. Over half of respondents to Hub’s survey said they would be willing to consume ads to save a few dollars, a level of interest that has seen little fluctuation this year. Streaming platforms have increasingly taken to ad-supported business models […]
Marketers who rely on the same strategies from the pre-pandemic world will fall behind. How do you perceive customer loyalty today? It’s common knowledge that building brand loyalty starts with a great product that meets rational needs and builds brand trust. And those who talk about loyalty as just a program, fail to capture the […]
Customers are seeking more personalised services and expect companies to understand not only their wants and needs but their interests and beliefs as well. In fact, 80 per cent of consumers are more likely to buy from a company that provides a tailored experience. Delivering personalised client experiences is no longer a “nice to have” […]
The UAE retail economy continues to show robust signs of recovery, surpassing 2019 levels by achieving a 4.5 per cent growth in overall consumer spending in 2021 and presenting a positive outlook for 2022. Unsurprisingly, eCommerce flourished in 2021 as consumers continued to prioritise convenient shopping experiences. POS (point of sale) data revealed a 104 […]
Consumers want to buy from companies that help them change the world for the better. How can brands adhere to these higher ethical, moral and value-based codes of conduct? According to Futerra’s survey of over 1,000 consumers, 96 per cent of people feel their actions, such as donating, recycling, or buying ethically, can make a […]
Motom, currently mobile web beta, was launched in April 2021 with strong early adoption among creators and their audiences. Motom is a social shopping platform that gives creators the power to launch their own storefront in such a way that their content from TikTok, Instagram and YouTube can be made shoppable in one place. It […]
