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Universal Ads Adds Audience and Mobile Measurement Partners to Premium TV
Through Universal Ads, advertisers can share their brands alongside premium content from major publishers and distributors.
Through Universal Ads, advertisers can share their brands alongside premium content from major publishers and distributors.
FreeWheel’s Video Content Report gives buyers a clearer, more reliable view of where campaigns ran across premium streaming environments.
FRAME Attention is available in two bundles, one for mobile in-app video and one for CTV, the two screens where video attention is most concentrated.
The capability, available in Jamloop’s self-serve platform, uses a household-level holdout methodology to create a more controlled test of CTV performance.
The new global benchmarks show that premium video, mobile media efficiency, and sustainable supply chains directly drive measurable business growth.
The INVIDI-Google collaboration extends the ability of agencies to deliver ads programmatically to unconnected devices in India and across the globe, as well.
Advertisers gain a more direct path via Viant’s Direct Access to high-quality streaming inventory from Publica publishers.
The collaboration expands Teads’ premium CTV footprint, allowing advertisers to seamlessly buy and activate TiVo Ads alongside other omnichannel placements.
Co-Managed CTV allows advertisers to maintain ownership of campaign execution while leveraging Jamloop’s media expertise when and where they need it.
The new solution combines AI-powered creative optimisation in-flight with contextual signals to deliver relevant advertising experiences across streaming environments.