commerce

WPP Enterprise Solutions will launch with an initial portfolio of proprietary solutions designed to help organisations accelerate growth in an AI-powered economy.

The new publication from Vibe Media Group will deliver research-driven insights across technology, operations, AI, supply chains, retail media, and consumer behaviour to help retail leaders navigate an increasingly interconnected industry.

More than a back-end task, product feed is turning into a growth strategy. Elizabeth Azide, Senior Director of Marketing, EMEA at Commerce reveals how optimised product feeds drive visibility, cut ad waste, and boost conversions.

When you ask customers whether they want things quickly, the answer is a loud ‘yes,’ but how fast is fast? With e-retail sales accounting for 14.1 per cent of all retail sales worldwide, eCommerce continues to grow fast despite global economic uncertainty. Statista forecasts that these figures will keep growing and reach 22 per cent […]

FedEx and Microsoft announced the next solution as part of their multi year collaboration to transform commerce, supply chains and logistics. FedEx and Microsoft will bring together FedEx network intelligence with capabilities from Microsoft Dynamics 365 to introduce a cross-platform “logistics as a service” for retailers, merchants and brands. The companies share a vision for […]

Bluewater, a direct-to-consumer marketing and advertising agency that has fully converged services including production and creative, media planning and buying, commerce and sales support with analytics, has launched insightIQ, a visualisation platform that helps brands develop a crystal clear picture of media performance data and business growth. This is a key addition to Bluewater’s IQsuite, a […]

To provide a more personalised experience, businesses are using AI algorithms to start a dialogue with the customers Digital transformation in commerce has existed for long, but it witnessed an accelerated growth during the pandemic.  As millions of people were confined to their homes, the footfall in brick and mortar stores ceased, and people turned […]

Procter & Gamble reported its e-commerce sales grew 50 per cent year-over-year in its fiscal third quarter, according to an earnings report released in April. Net sales, an important measure of health for the packaged goods category, were up 5% per cent YoY to $18.1 billion. E-commerce now accounts for 40 per cent of P&G’s […]

Who would have thought one year ago that popular high-street stores would now be closing their doors for good? Or that some of the country’s biggest brands would decide to focus solely on eCommerce? Well, neither did we. But due to the coronavirus pandemic, that is precisely what happened for many businesses, particularly within the […]

SAP launches a next-generation Customer Data Platform SAP SE today announced the global launch of SAP Customer Data Platform, a next-generation customer data platform (CDP) that aims to allow organisations to redefine the customer experience across every engagement, from commerce and marketing to sales and service. The announcement was made at SAP Customer Experience LIVE, held online October […]