Participation should be viewed more as an opportunity for building sustained brand equity and consumer relationships and less as an indicator, says Hira Omar Aamer, Brand Strategy Director, Sprite, Eurasia and Middle East Operating Unit, The Coca-Cola Company.
A combination of several well-produced ads and a thirst-quenching recipe have made Coca-Cola a household name. Starting as an average sale of nine drinks per day back in 1886, today, the world is sipping over 1.9 billion servings of Coca-Cola in more than 200 countries daily. Being the largest producer and licensee of 3,500 nonalcoholic […]
The GThaler Universe will provide the technologies needed for organisations and individuals to create and enter into the metaverse. In Dubai, the construction of The GThaler Universe started aiming to be the first metaverse. The GThaler Universe, powered by Ethereum and Polygon blockchains, is working with a global team from 18 countries to create a […]
To be ahead of the game, eCommerce companies will require to adapt and integrate technologies, such as virtual try-on, gaming and interactive storytelling concepts that increase engagement Imagine watching a TV show and buying the pretty dress one of the stars is wearing within the show’s environment. Or better, smart, interconnected appliances remembering to buy […]
The virtual world will open endless possibilities for marketers to unleash their creative prowess. Digital shopping from the comfort of one’s couch sounds good. Add a digital avatar into the equation that allows you to try out items before purchase, and you’ll discover unlimited possibilities of the metaverse. Just as the world was excited about […]
With blockchain smart contracts, brands can define, automate, and expedite the entire loyalty rewards process. It has the potential to decrease administrative and personnel costs considerably. An average customer is a member of at least ten loyalty programmes, and repeat customers provide 40 per cent of the store value. Turns out, these numbers are keeping […]
It’s not just unboxing that gets customers excited, the entire packaging game is a marketer’s tool While the pandemic rewrote several business values and strategies, it has enhanced the packaging industry to best suit customers’ changing behaviour and become a marketer’s favourite tool. Yes, unboxing videos are popular marketing methods to woo customers, but it […]
With blockchain smart contracts, brands can define, automate, and expedite the entire loyalty rewards process. It has the potential to decrease the administrative and personnel costs considerably.
Earlier this year, Coca-Cola replaced its logo with inspiring resolutions for 2021 on its new cans. It was a marketing strategy to inspire positivity and change. The brand replaced the logo entirely. Through its online customisation, users could write custom messages on the cans and send them to their friends and family. During the pandemic, […]
Providing an outstanding customer experience (CX) has become increasingly important as we move to hybrid environments. CX isn’t just about digital spaces. Even for local shops, hotels, or restaurants, it is just as important. Customers want to enjoy every step of the way and illustrate. We have compiled some of the best CX examples. Gamified […]
