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Media Service Providers Partner For In-Store Marketplace
The In-Store Marketplace (ISM) platform is an open initiative in which media service providers will provide a consistent, ubiquitous, single point of integration for any in-store retail media platform. Several top media service providers, including Vibenomics, Mood Media, Merkle, Sellr Technologies, FuelMedia TV, and;WaterStation Technology, launched the In-Store Marketplace, a centralised ecosystem where retail media […]