ChatGPT

AppsFlyer’s new AEO measurement covers 8 AI and 13 search engines, helping marketers compare organic and paid AI traffic across mobile, desktop, app and web.

By capturing direct AI interactions and linking them to digital behaviours, Comscore enables brands and publishers to answer critical questions about AI-driven discovery.

The free AI Search Visibility Audit provides that visibility, along with a snapshot of how they perform across AI answer engines, in just minutes.

The update extends beyond Google Ads integration for Performance Max to generate media optimisations with AI insights for ChatGPT, TikTok, DV360, YouTube and Reddit.

As shoppers ask ChatGPT what to buy before they ever click an ad, marketers are learning that ROAS was never built to capture the moment demand is actually created.

The connectors by Doceree bring the clinical intelligence of Semmelweis into the generative AI environments where clinicians and patients increasingly ask their first questions.

Unlike conventional SEO tools or static reports, the Profound Index updates daily and provides visibility into the signals driving AI visibility across industries.

As AI fatigue grows, marketers need less tool accumulation and more role clarity. The smartest AI stack is the one where every tool has a clear job across planning, performance analysis, and campaign execution.

New Vidmob360 platform connects creative performance data to the tools, agents, and AI systems where brands and agencies actually work.

Sitecore’s acquisition of Scrunch enables marketers to shape brand visibility in AI search by combining insights from ‘answer engines’ with omnichannel content optimisation.