CDP

Tealium’s new AI features include the Behavioral Insights Agent, Attribute Search, AI Documentation, and Global AI Settings.

By introducing composability to mParticle's holistic CDP offering, data and engineering teams can maintain full governance, while marketers gain a no-code interface to build and activate audiences in their Snowflake environment.

Tealium Co-Founder Ali Behnam explains why real-time orchestration, smarter governance, and CDPs as AI guardrails are key to turning insights into impact.

Tightening privacy laws, the rise of AI, and the shift of customer data into operational systems are redefining how brands build trust and deliver seamless experiences across marketing, service, and operations.

Powered by Tealium’s integration with Snowflake’s Snowpipe Streaming API, L&G can better support its customers with application and call centre requests by routing them to agents already aware of their specific pain points.

The expanded ecosystem helps organisations to deploy AI agents that drive real-time personalisation, marketing automation, and CX optimisation, using customer data from the Treasure Data Diamond Record.

From smarter identity resolution and ecommerce assistants to generative content and new disciplines like GEO, martech leaders are rethinking what personalisation, attribution, and discovery really mean in 2025.

By integrating automotiveMastermind’s data, technology, and marketing strengths with Force Marketing’s digital expertise, dealers gain a combination of enriched data, tailored campaign strategies, and creative assets.

The Adaptive Identity Resolution tool is part of Hightouch’s warehouse-native CDP and introduces “multi-zone” matching, letting businesses switch between deterministic and probabilistic identity resolution in a single project setup.

With the Treasure Data MCP Server, teams can query parent segments and segments, explore tables, and analyse data using natural language, making data insights more accessible.