CDP

Brit clothing brand Ben Sherman has partnered with Ometria for its customer data and experience platform.

Real-Time CDP Collaboration is purpose-built for brands to connect and collaborate on first-party data.

AI Decisioning works with all existing enterprise data and marketing platforms.

Hightouch and Databricks will empower retailers to build and activate self-service AI-enhanced custom audiences.

Antsomi CDP 365 on LINE OA leverages LINE, which covers 80% of Thailand’s population, as a potent platform for helping brands collect and utilise data.

 Innervate's CDP app suite uses AI-powered customer segmentation to categorise customers into distinct groups based on various attributes and behaviours.

The collaboration aims to enhance Reliance General Insurance's customer experience by unveiling digital tools for personalised offerings.

The integrations will enable Airtel Africa to monitor user service activities in a highly personalised manner while retaining customers and improving engagement. 

Salesforce's news innovations include: Einstein Copilot for Merchants, Data Cloud for Commerce, Einstein Personalisation and Einstein Copilot for Merchants. 

If the deal goes through, it would be the biggest for Salesforce since it acquired workplace messaging app Slack Technologies.