Campaign Optimisation

With these AI agents working in unison, Pantheon ensures that advertisers achieve higher engagement, reduced CPM volatility, and measurable business outcomes across every screen.

The collaboration empowers Interpublic and its agencies to leverage Aaru’s multi-agent infrastructure and proprietary technology to simulate human behaviour and forecast audience sentiment towards various marketing initiatives.

Unlike traditional MMM solutions, InMarket's Unified Measurement is fueled by accuracy from the LCI solution, providing cross-channel clarity and real-time agility through weekly updates and automated data workflows.

Hitesh Malhotra, Marketing Head, 6th Street.com, explains how AI is moving from a background tool to a key player, helping retail brands make faster decisions, cut campaign costs, and connect with shoppers in smarter, more personal ways.

As marketing and advertising technologies converge, Ivy addresses a growing demand for solutions that help marketers navigate fragmentation and unlock efficiency at scale.

The Analyst Agent connects directly to Auxia’s AI decisioning and optimisation systems, surfacing hidden performance drivers down to specific audiences or creative variants while continuously learning from user interactions.

Simon Data’s new Composable AI Agents give marketers hands-on control to uncover insights, personalise campaigns, and automate actions at scale.

DV Authentic AdVantage is built on the DV Media AdVantage Platform (DV MAP), a new framework that brings together DoubleVerify’s key capabilities to support more effective media planning and buying.

The Guideline Planning Suite provides a complete set of data automation and integration tools designed to meet the needs of modern media operations.

Channel Factory has also introduced the Chatbot Assistant, which combines real-time analytics with Channel Factory’s contextual intelligence to help advertisers quickly adjust campaigns, content, and budgets.