Campaign Optimisation

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Agentbase’s features work together to provide users with clear, actionable insights about accounts and opportunities, improving their ability to analyse buying group completeness and pipeline opportunities.

Staff Writer

May 19, 2025

News

Infinity Launches New AI-Powered Campaign Optimisation Tool

Global call analytics platform, Infinity, released a new AI-powered tool with the potential to improve conversion rates by 300%.

Staff Writer

February 04, 2025

News

IPG Unveils Core Technology Infrastructure ‘Interact’

Interact establishes a unified set of standards, practices and a technology infrastructure, built on consumer insights at scale, fueled by Acxiom’s data and Real ID capabilities.

Staff Writer

October 22, 2024

News

InMarket Partners with Snap Inc. for Campaign Optimisation

Snap names InMarket as their Preferred Measurement Partner. Advertisers can now access InMarket's Lift Conversion Index (LCI) to gain a deeper understanding of offline outcomes like sales and store visits generated by Snapchat campaigns

Staff Writer

August 03, 2023

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Latest Stories

Will Empathy Outlast AI-Powered Everything?

8 hours ago As communication tools race to add AI features, Intermedia’s Irina Shamkova argues that simplicity, trust, and empathy will define the next era of workplace tech.

Qualcomm Taps Adobe GenStudio to Power Content Supply with GenAI

8 hours ago With Adobe GenStudio, Qualcomm can optimise its entire content supply chain to meet this demand, leveraging AI to power the production, activation, and measurement of personalised experiences.

Sientia Partners with Tillo to Boost Reward-Based Marketing Campaigns

8 hours ago Through Tillo's plug-and-play API, Sientia can now seamlessly embed digital gift cards from over 3,000 global brands into its campaigns, enabling advertisers to drive engagement, reward purchases, and build lasting customer loyalty.

Omneky Unveils Interactive AI Video Suite

8 hours ago The new feature by Omneky allows users to pick a product or service and select from several data-driven video ad concepts, which the AI then turns into multiple scripts, storyboards, and fully-edited, on-brand videos.

Hawk by Azerion, Adsquare Expand Global Partnership

8 hours ago As part of this expansion, Adsquare’s data solutions are now fully integrated into the Azerion Data Marketplace, strengthening the platform’s value proposition.

Flagship Pioneering Unveils Extuitive

9 hours ago Founded from Flagship’s Pioneering Intelligence Initiative, Extuitive is an AI-native venture at the frontier of AI, science, and entrepreneurship, pushing the boundaries of innovation.

Zeta Global Unveils GEO Solution for AI Search Optimisation

3 days ago The new GEO tool enables marketers to monitor how their brands appear across leading AI systems, including ChatGPT, Gemini, and Claude and to optimise for those answers with targeted, actionable recommendations

Snappy Kraken Launches AUM Pipeline Dashboard

3 days ago By tracking potential AUM as it moves across pipeline stages and advisors, the dashboard enables firms to forecast business outcomes with greater accuracy and identify which marketing activities are driving results.

MarketCast Unveils Brand Effect Pro

3 days ago Brand Effect Pro helps marketers optimise cross-channel ad campaigns with fast, actionable insights, AI-driven creative evaluation, and competitive benchmarking across OLV, linear, and social media channels.

Google, PayPal Partner to Transform Digital Commerce

3 days ago The product innovations from PayPal and Google help advance the intelligent agent revolution, equipping consumers, merchants, and developers with flexible tools to engage in the next generation of digital commerce.