Campaign Optimisation

nexAI DSP Assistant advances from planning through optimisation, while maintaining transparency and keeping users in full control.

As new AI-powered advertising channels emerge, Multiply aims to help customers adopt them early while continuing to outperform across existing platforms.

These new capabilities by ActiveCampaign create a continuous improvement engine where AI agents learn and improve over time, delivering AI that users trust like an extension of their team.

Powered by Seedtag's proprietary Neuro-Contextual intelligence engine, Liz Agent now acts as a strategic conversational interface for Seedtag clients, combining research, analysis, and execution into a single, connected experience.

In addition to enhanced reporting and optimisation tools, Stagwell clients will also receive platform support across setup and optimisation, creative best practices, and vertical-specific campaign execution.

As AI reshapes marketing, leaders share their top priorities that will define success in 2026—from AI fluency and data foundations to trust, creativity, and simplified martech stacks.

Hitesh Malhotra, Marketing Head, 6th Street.com, explains how AI is moving from a background tool to a key player, helping retail brands make faster decisions, cut campaign costs, and connect with shoppers in smarter, more personal ways.