Campaign Optimisation

As marketing and advertising technologies converge, Ivy addresses a growing demand for solutions that help marketers navigate fragmentation and unlock efficiency at scale.

The Analyst Agent connects directly to Auxia’s AI decisioning and optimisation systems, surfacing hidden performance drivers down to specific audiences or creative variants while continuously learning from user interactions.

Simon Data’s new Composable AI Agents give marketers hands-on control to uncover insights, personalise campaigns, and automate actions at scale.

DV Authentic AdVantage is built on the DV Media AdVantage Platform (DV MAP), a new framework that brings together DoubleVerify’s key capabilities to support more effective media planning and buying.

The Guideline Planning Suite provides a complete set of data automation and integration tools designed to meet the needs of modern media operations.

Channel Factory has also introduced the Chatbot Assistant, which combines real-time analytics with Channel Factory’s contextual intelligence to help advertisers quickly adjust campaigns, content, and budgets.

Agentbase’s features work together to provide users with clear, actionable insights about accounts and opportunities, improving their ability to analyse buying group completeness and pipeline opportunities.

Global call analytics platform, Infinity, released a new AI-powered tool with the potential to improve conversion rates by 300%.

Interact establishes a unified set of standards, practices and a technology infrastructure, built on consumer insights at scale, fueled by Acxiom’s data and Real ID capabilities.

Snap names InMarket as their Preferred Measurement Partner. Advertisers can now access InMarket's Lift Conversion Index (LCI) to gain a deeper understanding of offline outcomes like sales and store visits generated by Snapchat campaigns