Braze

Customers can now find and deploy BrazeAI Decisioning Studio directly on Google Cloud Marketplace to start training their AI agents for autonomous, goal-aligned decisioning.

Braze also announced the BrazeAI release, which includes generative and agentic capabilities that empower marketers to effectively apply intelligence and deliver more relevant and meaningful experiences at scale.

Orlando Beakbane, Principal Customer Success Manager, Enterprise at Braze, highlights how creativity, powered by AI, automation, and data storytelling, is becoming the key differentiator for brands in a world of lookalike marketing.

Braze furthers agentic AI innovation with acquisition of a leading AI decisioning company.

The Braze and Shopify strategic partnership enables enterprise brands to create seamless, personalised customer journeys.

The new integrations empower marketing teams to deliver multichannel personalisation with greater ease, efficiency, and ROI.

In collaboration with Braze, Martechvibe is excited to examine how businesses are adapting to generative AI (GenAI) while aligning business priorities with customer demands.

Marketers can seamlessly connect and sync data to create more personalised, creative customer engagement strategies at scale

In an editorially-driven initiative, the team is studying how organisations in the Middle East are crafting personalisation strategies through data analytics, and the impending challenges.

Sage AI by Braze consists of advanced artificial intelligence and machine learning capabilities that are integrated into the Braze platform, data flows, and execution stack.