Braze

Marketers can seamlessly connect and sync data to create more personalised, creative customer engagement strategies at scale

In an editorially-driven initiative, the team is studying how organisations in the Middle East are crafting personalisation strategies through data analytics, and the impending challenges.

Sage AI by Braze consists of advanced artificial intelligence and machine learning capabilities that are integrated into the Braze platform, data flows, and execution stack.

WPP will provide input on the Braze product roadmap and clients will gain early access to alpha and beta products along with customised solutions. WPP has partnered with Braze, a customer engagement platform provider, to focus on joint integrations and solution development to help companies leverage first-party data to create personalised engagement and drive customer […]

Braze, provider of a customer engagement platform, and Credera- a global boutique consulting firm both have adopted AWS to transform their advertising and marketing initiatives. AWS has an advertising and marketing solutions, built to meet the needs of advertising agencies, marketers, publishers, ad technology providers, and analytics service providers. This initiative helps customers deliver personalised […]

The joint solution creates a virtuous cycle of enhanced customer profiles and multi-channel customer journeys for 1:1 personalised experiences. Amperity, the customer data platform for consumer brands, announced a partnership with Braze, a comprehensive customer engagement platform, to create a bi-directional integration uniting the companies’ industry-leading solutions for customer identity management and multi-channel customer engagement. […]

Global consumers are getting ready to travel again but remain cautious about vaccinations and health and safety measures.  To better navigate the road to recovery, travel brands need a clear and consistent engagement plan that puts customer needs front and centre. These times of uncertainty will require consumer relationships to be rebuilt, but they also […]

Recent data by AppsFlyer and Braze indicate major shifts in consumer behaviour and engagement in the weeks leading up to, and during Ramadan. According to the study, these changes include increase in mobile usage and consumer spending, as well as customer acquisition and retention in the Middle East, presenting a golden opportunity for brands and […]

2019 NorthFace ScoreBoard Award℠ Given to Companies That Consistently Exceed Customers’ Expectations with Highly Engaged Employees Braze, the comprehensive customer engagement platform, announced today that it has received the 2019 NorthFace ScoreBoard Award for superior customer service from Customer Experience (CX) specialists Customer Relationship Management Institute LLC (CRMI) and leading customer satisfaction and service quality research and consulting firm Market […]