brand strategy

Brands that delegate design and decision-making entirely to algorithms inevitably fall into homogenisation, where content starts to look and feel the same. The consequence is not just creative fatigue, but a measurable decline in long-term results, says John Speers, Joint Managing Director Middle East at MSQ.

Marketing leaders from Team Saudi, Amsa Hospitality, MSQ Middle East, and Cenomi Centers share how emotion, experience, and empathy are redefining brand relationships with consumers in Saudi Arabia.

The acquisition strengthens Pyxl’s global presence by combining HOOK’s creative storytelling with digital strategy and performance marketing to deliver emotionally impactful, results-driven brand experiences.

Functional value is now beating brand familiarity, says Sara Richter, CMO at SAP Emarsys. To rebuild loyalty, brands need to go beyond transactions and deliver relevance, recognition, and reward – in real-time. It starts with first-party data…

Generic top-level domains (gTLDs) can elevate brand trust, visibility, and digital control. How can marketers take advantage?

To help brands track and optimise their visibility across emerging AI-driven search tools, R/GA has launched an AI search optimisation platform.

Read our top 15 interviews to discover strategies, lessons, and inspirations that will help shape your next move in 2025.

The Secret Little Agency’s remit includes the development of a global brand strategy for Klook’s marketing and communications.

There is a high possibility that you have a treasure trove of unearthed insights in your customer data… Impactful marketing begins with helping clients wherever they are in their journey. Customer intelligence (CI) enables marketers to segment and understand their clients using this unmined data. CI draws upon internal and external customer activity data to […]