Brand Discovery

The strategic partnership pairs Bazaarvoice’s crawlable content infrastructure with Evertune’s enterprise GEO and prompt-tracking platform.

Five years ago, a customer looking for a service typed a query, which we could bid on and measure, says Service Club CMO Michiel Das. "Today, a meaningful share of that same intent goes to an AI assistant instead. There is no query to buy and no results page to rank on. There is an answer, and you are either in it or you are not."

Yext adds brand-level AI visibility and AEO optimisation to Scout and launches a new product purpose-built for SMBs.

The service combines Optivara’s AI industry-tuned market presence platform with Frost & Sullivan’s industry expertise, analyst insights, and subject-matter expert validation.

Creator-First AEO puts creators at the centre of how brands win in AI search, turning trusted creator experiences, recommendations, and content into signals.

Viral Nation’s new offering helps brands improve visibility and influence by tapping into consumer understanding, trust and recommendations.

OMNI 360 gives organisations a clear roadmap for improving their presence across the evolving AI landscape.

A new study finds consumers are increasingly trusting AI agents to recommend products, automate purchases and influence buying decisions, signalling the emergence of agentic commerce and a new era of AI-driven customer experiences.

At the centre of the partnership is access to Semrush's AI Optimisation (AIO) platform for Enterprise, powered by an extensive AI prompt database.

Similarweb's insights provide a more comprehensive view of the digital ecosystem, enabling Rakuten Advertising clients to make more informed decisions, reach new customers, and build future-ready performance marketing strategies.