Behavioural Science

Martechvibe highlights voices whose work explores organisational culture, marketing strategy, bias, resilience, and the realities of building influence in complex systems.

Ask the Author: Martechvibe speakers to Kevin Chesters about why humans tend to resist new things on a biological level, and why creative thinking is the key to commercially successful marketing.

Richard Shotton, best-selling author and Founder of Astroten, reveals how simple behavioural insights can dramatically improve marketing performance.

Sentient Marketing is not about replacing human intuition but enhancing it with AI’s ability to process vast emotional data at scale. The key to success is human-AI collaboration