Digital River, an experienced global commerce enabler for established and fast-growing brands, announced a major expansion of its cross-border capabilities, including new geographies in the APAC region. This solution offers a single integration to enable brands to ship from 249 markets worldwide using their existing supply chain, or Digital River’s newly expanded logistics network. Digital […]
Aleran Software announced the launch of its Stripe integration capability for its Unified Commerce Platform. The Stripe integration will allow payment processing for online orders across Aleran’s B2B, DTC, and B2C eCommerce solutions. “Now manufacturers and sales agencies who already have an account with Stripe or are interested in Stripe’s payment processing will have a […]
Aramex’s early adoption of communication APIs and opening new channels for customers elevated engagement and prepared the logistics company for its future expansion Aramex, the leading global provider of logistics and transportation solutions, was looking for solutions to offer more personalised customer interaction channels in 2018. It operates in over 65 countries with more than […]
Ron Kaufman is a global service consultant, speaker and educator who specialises in building uplifting service cultures with company leaders. Through his consultancy Uplifting Service, he has worked with brands like Coca Cola, HP, Microsoft and many more. In addition, he has written over 15 books, of which the latest one, UPLIFTING SERVICE: The Proven […]
Virtina announced a new chapter and a paradigm shift in their eCommerce goals with this partnership with the Wix Platform. The CEO of Virtina, Gigi JK, was thrilled about this development. He stated this about their newfound partnership with Wix, “Wix’s forward-looking product map focusing on SMBs is what made us take a deeper look […]
Dun & Bradstreet, a provider of business decisioning data and analytics and Zeta Global Holdings Corp, a data-driven marketing technology company that empowers enterprises to acquire, grow and retain customers, announced they have entered a strategic alliance. The Dun & Bradstreet-Zeta alliance will bring together trusted consumer and business data into a single private data […]
They are the risk-takers who launched companies or built them up. Here’s the list of top CEOs of Martech companies. They are successful and talented leaders who have carved new paths and taken their businesses to new heights. Marc Benioff CEO of Salesforce, USA Marc Benioff is Founder, Chairman and Chief Executive Officer of Salesforce, […]
Gamification marketing has proven to be a successful strategy with B2C brands over the decades. Humans are wired to enjoy playing games to survive or be a competitive winner. For decades, brands have taken advantage of this addiction in their marketing strategies. The ultimate goal is to acquire new customers, so while website banners and […]
Moving into the marketing arena, the social media platform Instagram gives brands a chance to gather an IG clientele. Imagine a map where Instagram users were country, it would surpass the population of the whole of the Middle East. Instagram’s strong outreach capabilities and an effective suite of tools could conquer global market shares. There […]
While competition among B2B and B2C companies increases, Extended Reality (ER) takes the lead in marketing strategies The era of digitisation has prompted an increased demand for Extended Reality, which constitutes AR and VR technologies. With the market expected to reach 333 billion by 2025, at a CAGR of over 50 from 2020 to 2025, […]
