B2C

Adobe announced it has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers, for $1.5 billion, subject to customary purchase price adjustments With more than 3,000 customers and one million users, Workfront is the solution marketers rely on every day to efficiently manage content, plan and track marketing campaigns, […]

Marketing is reaching a tipping point. Over the last few decades, brands across industries have navigated from mass marketing to segmentation, towards one-to-one personalisation. Personalisation is now at the top of the list of marketing strategies and objectives. In a 2019 study from Researchcape, 98% of marketing leaders from B2B and B2C brands agree that […]