Cisco Systems Inc announced the launch of new products to help mobile network operators manage increased data traffic generated by the work from home (WFH) because of the pandemic and as the 5G rollout connects billions more devices to the internet. Remote healthcare services, streaming video and gaming and homeworking have led to a 25 […]
Abu Dhabi Islamic Bank (ADIB) has announced a new collaboration with IBM to fast track its transition into a modern, digitally-led Islamic bank, using IBM’s hybrid cloud solutions based on Red Hat OpenShift. The partnership will help enhance ADIB’s digital infrastructure, modernise operations and automate processes, enabling its employees to focus on serving customers better, […]
Apple’s new App Tracking Transparency (ATT) feature hasn’t been publicly released yet, but a Chinese state-backed ad technology wants to circumvent it. ATT is due to be rolled out alongside iOS 14.5 sometime this year. The feature, which has drawn both praise and criticism, will allow users to control whether their data can be shared […]
With increasing demand and popularity for Bitcoin, Mrkt360 has officially begun accepting cryptocurrency as a form of payment. As a result, both USDC and USDT tether coins will also be accepted. Bitcoin will allow for transactions with customers to become easier and completely digital. Mrkt360 was one of the first Canadian companies to utilise American […]
Digital marketers focus on metrics like views, brand recall, time spent, and sales. However, there is more to data than just measuring performance. The right information can shed light on how customers see them, measure the engagement and increase ROI. Customer attention spans are declining, and in this age of information overload and connected technology, […]
Riyadh-based fintech firm Lendo has raised $7.2 million to develop new technologies and financial products, as it plans to triple its revenue this year. Launched last year Lendo offers instant invoice financing to small and medium enterprises (SMEs) through its Shariah-compliant lending platform. The offering helps SMEs manage their immediate cash flow. Invoice financing is […]
The biggest strategic differentiators for successful, high-growth organisations are data and analytics. Whether it’s SMBs or MNCs, data is fast becoming their most prized asset. Afterall, harnessing the power of data makes organisations unstoppable. Though the capacity to utilise new marketing technology successfully and effectively depends on the technology itself, it also depends on the […]
Online sales within the UAE’s food and beverage market surged 255 per cent year-over-year in 2020 to reach $412 million, according to a recent analysis by the Dubai Chamber of Commerce and Industry. The report also forecasted the value of online food and beverage sales in the country to reach $619 million by 2025 and […]
Want to do your influencer marketing right? Here are some strategies to identify the best-fit influencer for your brand Influencer marketing is a good way to approach target demographics, increase audiences and strengthen loyalty among consumers. Businesses are adopting influencer marketing, with more substantial marketing budgets being allocated to strategies involving influencers. According to a […]
Hubb announced that Forrester rated the Hubb Management Platform as a Leader in The Forrester Wave™: B2B Marketing Events Management Solution, Q1 2021. Forrester evaluated 14 platforms based on 28 criteria, scoring their current offering, strategy, and market presence. According to the Forrester report, “Today, Hubb is a solid fit for midmarket companies with teams […]
