B2B marketing

Keeping in mind the increased usage of online channels and social media, B2B marketers prioritise an advanced content strategy for 2021. Despite various blockers and technical challenges associated with content marketing, most marketers are focusing on their content strategy.  Content has remained a critical investment area for most brands amid the pandemic. Earlier, social media […]

Being quick, nimble and responsive to change are the key features of Agile marketing, which is crucial in the present situation  Agile marketing is taking centerstage as more and more businesses are opting for it, due to the unexpected pandemic. It’s also in trend because of the major shift to digital channels. Covid-19 has prompted […]

Marketers need to focus on their SEO performance gap to raise the strategic importance of search. SEO and Martech go together; however, marketing technology expectations are radically changing. The changing role of the CMO, paired with the increasing need for serious investment in SEO and higher effectiveness, indicates that 2021 will see a significant interruption, even if […]

Emphasising the business shift to green and sustainable practices can improve the company’s reputation. Brands these days are more conscious about their consumers’ awareness of the environment than ever before. They are adopting all feasible and environment-friendly marketing practices to influence their customers. For the best kind of branding strategies, the natural tendency is to […]

Knowing how to run a robust and agile marketing campaign is critical for any B2B SaaS company. Under the current business environment, the SaaS business model is preferred for most B2B businesses. Using a SaaS model for marketing tools needs some specific attributes. According to Gartner, SaaS vendors should be more specific and opt for the best […]

For comprehensive customer experience management, the objective is a parallel adjustment to delivering voluntary customer experiences. The recent pandemic has sped up the new digital customer behaviours across the world. The growing shift towards digitisation has required big and small businesses to modify their strategies, meet unique client requirements and priorities, and know-how to engage a digitally […]

To remain competitive in 2021 and the future, it’s time to look at the right directions of the B2B e-commerce business 2020 has radically changed the way buyers and sellers deal and hugely impacted the preferences of B2B consumers. Digital channels were already rapidly being preferred by buyers, but the lockdown has increased this trend. […]

Most marketers use ABM to gain higher ROI and an increase in deals and deal size, today. Account-based Marketing (ABM) is an imperative reach that collaborates personalized marketing and sales efforts to create approachable and extended contracts at specific accounts. B2B marketers have a slightly different journey compared to that of the B2C marketers as […]

More than 50% of companies are using marketing automation, and half of the B2B companies are planning to adopt it.   In this digital era, businesses are using marketing automation to streamline tedious, repetitive tasks. More marketers shift their focus to critical issues, thus  speeding-up the process of personalization for a stronger ROI for their organizations. […]

Account-based Marketing (ABM) is increasingly becoming a popular business strategy in the Middle East. So what are the challenges and opportunities? Marketing is everywhere! Reading this article is part of a marketing strategy. You walk down a street, and billboards bombard you with marketing content watching a YouTube video without a 5-second ad interrupting the […]