B2B marketing

Freshworks CMO Kady Srinivasan on the 27-point gap between attribution models and real pipeline impact — and what AI success should actually measure.

Demandbase introduces a new AEO Agent to help marketers influence how agents discover and recommend their brands.

The integration allows joint customers to combine verified ZoomInfo intelligence with n8n's automation and agent capabilities with immediate effect.

The connector reads live from ZoomInfo's GTM Context Graph rather than a point-in-time file, so the account and contact data inside ClickUp stays as current as the data inside ZoomInfo.

The integration brings Smartly’s creative and performance capabilities to LinkedIn at a time when B2B marketers are navigating increasingly complex buying journeys.

Event Revenue Intelligence attributes revenue at the level of the individual lead and meeting rather than a program-wide average or a projected multiplier

Mojo turns a strategy into a live campaign across channels, adapts to an organisation’s marketing behaviour, and continually improves performance.

As buyers delay contacting vendors until deep into their decision-making, the real constraint on personalisation isn't technology — it's trust.

Clay unifies a company's full context: CRM data, product usage, campaign engagement, calls, emails, and more.

Video plays are climbing and budgets are flattening, but the real gap is organisational: most teams still treat CEO video as a scheduled asset.