B2B marketing

Clay unifies a company's full context: CRM data, product usage, campaign engagement, calls, emails, and more.

Video plays are climbing and budgets are flattening, but the real gap is organisational: most teams still treat CEO video as a scheduled asset.

Pipeline360 expanded its managed Ads360 solution with CTV, paid social, account-based advertising, and site signals, all managed end-to-end with no new platforms to learn.

ZoomInfo customers can now benefit from natural-language access to verified GTM data directly inside Slack AI, without leaving the conversation.

EpochX connects registration, attendance, and engagement directly to Salesforce and HubSpot, giving marketers a clear view of the event-sourced pipeline.

QuantumDemand provides the context needed to understand when an account is actively progressing toward a purchase and which stakeholders are driving that decision.

The partnership leverages ZoomInfo's data architecture with DemandScience's contextual marketing outcomes data to drive measurable business results.

By teaming up with Apollo, Popl expands its offering with stronger data coverage and accuracy, along with deeper intelligence for customers.

Fullfunnel.io Co‑Founder Andrei Zinkevich unpacks why most ABM programmes quietly fail, how to merge demand gen and ABM into a single Allbound revenue engine, and why human‑first selling — not AI‑generated cadences — is still what wins complex B2B deals.

As brands continue to prioritise audience-first planning and account-based marketing (ABM), ABM Matcher bridges the gap between digital targeting and real-world media.