B2B marketing

The integration connects INFUSE's omnichannel demand generation with Sendoso's AI-powered gifting and fulfilment network.

B2B buying has grown opaque, fragmented, and increasingly unpredictable. Shekar Hariharan, SVP of Marketing, HG Insights, explains how unified buyer intelligence is becoming the new operating system for high-performing GTM teams.

The enhanced partnership gives B2B marketers direct access to Bombora’s B2B digital audiences, empowering them to increase campaign efficiency, targeting, and conversion.

Consensus for Marketing ensures teams can deliver the "test-drive" experience modern buyers expect — boosting conversion rates, accelerating pipeline velocity, and giving sales teams higher-quality, ready-to-buy leads.

New ON24 and LinkedIn collaboration will simplify event creation and promotion, expand audience targeting and reach, and deliver measurable impact for marketing, sales, and business teams worldwide.

The advancement from Qualified offers a dynamic, interactive alternative to traditional MAPs that rely on prescriptive journeys and static rules, and directly addresses the demands of B2B enterprise customers.

The partnership brings together Acxiom’s Retail and Commerce Media Networks (RCMN) team and ReachTV’s unrivalled airport media footprint to create a universal travel Retail Media Network (RMN).

The collaboration between Adobe and LinkedIn helps businesses create, manage, and optimise B2B video campaigns, allowing them to produce high-quality content with minimal resources and without expert skills.

Warmly releases the new Marketing Ops AI Agent that automatically builds a list of the highest-value accounts and contacts for marketing teams.

The new AI agents by Adobe are aimed at streamlining complex purchasing cycles and delivering more personalised experiences for business customers.