B2B marketing

Riyadh-based fintech firm Lendo has raised $7.2 million to develop new technologies and financial products, as it plans to triple its revenue this year. Launched last year Lendo offers instant invoice financing to small and medium enterprises (SMEs) through its Shariah-compliant lending platform. The offering helps SMEs manage their immediate cash flow. Invoice financing is […]

The biggest strategic differentiators for successful, high-growth organisations are data and analytics. Whether it’s SMBs or MNCs, data is fast becoming their most prized asset. Afterall, harnessing the power of data makes organisations unstoppable. Though the capacity to utilise new marketing technology successfully and effectively depends on the technology itself, it also depends on the […]

Online sales within the UAE’s food and beverage market surged 255 per cent year-over-year in 2020 to reach $412 million, according to a recent analysis by the Dubai Chamber of Commerce and Industry. The report also forecasted the value of online food and beverage sales in the country to reach $619 million by 2025 and […]

Want to do your influencer marketing right?  Here are some strategies to identify the best-fit influencer for your brand Influencer marketing is a good way to approach target demographics, increase audiences and strengthen loyalty among consumers. Businesses are adopting influencer marketing, with more substantial marketing budgets being allocated to strategies involving influencers.  According to a […]

Hubb announced that Forrester rated the Hubb Management Platform as a Leader in The Forrester Wave™: B2B Marketing Events Management Solution, Q1 2021. Forrester evaluated 14 platforms based on 28 criteria, scoring their current offering, strategy, and market presence.  According to the Forrester report, “Today, Hubb is a solid fit for midmarket companies with teams […]

Ahead of Women’s Day 2021, Martechvibe brings you a list of marketing leaders who have carved a niche and impacted enterprises in the Middle East and beyond. Hana Ibrahim Marketing head at Cisco Middle East and Africa Having completed her Bachelor at the University of California in 2005, Hana joined Cisco in 2007 as a […]

Telling a story visually is often far more effective than the written word. And there is no better platform for video marketing than YouTube.  And with a smartphone, tripod, and editing software, video content doesn’t need to be an expensive proposition. The tourism industry was hit hardest hit last year, with holidays being the last […]

2020 will be remembered as the year when over half of the world’s population had to shift online. Intelligent shoppers and predictive analytics for consumer data point that 2021 will be all about hyper-personalisation. Consumers today expect businesses to foresee and fulfil their requirements in the shortest possible turnaround time. Hyper-personalisation has made this type […]

To maximise gain, publishers must execute multi-layered strategies that rule the three important pillars of SaaS- acquisition, conversion, and retention. These add value to the advantages that SaaS provides, streamlining their purchase path, and sharpening in on high-value opportunities. SaaS is providing businesses with the advantages of cloud-based tools that give convenient access to advanced […]

The combination of high-level technologies and B2B marketing is developing, and AI has the ability to drive B2B marketing to new heights. As AI has impacted every aspect of human lives, social media marketers are also using AI for its power to create engaging B2B marketing campaigns. Gartner says that in 2020, 30 per cent […]