B2B marketing

The partnership leverages ZoomInfo's data architecture with DemandScience's contextual marketing outcomes data to drive measurable business results.

By teaming up with Apollo, Popl expands its offering with stronger data coverage and accuracy, along with deeper intelligence for customers.

Fullfunnel.io Co‑Founder Andrei Zinkevich unpacks why most ABM programmes quietly fail, how to merge demand gen and ABM into a single Allbound revenue engine, and why human‑first selling — not AI‑generated cadences — is still what wins complex B2B deals.

As brands continue to prioritise audience-first planning and account-based marketing (ABM), ABM Matcher bridges the gap between digital targeting and real-world media.

As MarTech ecosystems mature, businesses are replacing partner quantity with quality. Here's why high-fit partner ecosystems are becoming the foundation of sustainable revenue growth and ecosystem-led marketing.

MNTN’s new HubSpot integration brings CTV attribution directly into downstream revenue reporting, enabling Business-to-Business advertisers to tie TV campaigns to measurable revenue.

The real signal isn't a blown SLA or a clunky handoff. It's what happens the moment a deal falls through. Marketing blames the nurture. Sales blames the lead quality. Both wave their data. Neither changes a thing, says Kevin Virsolvy, Senior Director, EMEA Marketing at Braze.

The new DemandBird platform helps B2B marketing teams manage social media scheduling, approvals, analytics, and client reporting.

The new integration capabilities transform ON24's first-party engagement data with LinkedIn audience targeting to help B2B marketers expand reach, improve conversion and accelerate revenue growth

The new capabilities by Influ2 enable marketing teams to orchestrate contact-level buyer journeys across multiple platforms.