B2B marketing

The new AI agents by Adobe are aimed at streamlining complex purchasing cycles and delivering more personalised experiences for business customers.

Demandbase is introducing innovations in AI-powered advertising, pipeline influence insights, and agent-led GTM automations to take the guesswork out of growth.

Together, April Six and Revere form the foundation of Marketbridge Europe, enabling the organisation to better serve global B2B clients with local relevance and strategic depth.

MomentumABM will join Accenture Song, strengthening its ability to help B2B marketing leaders improve marketing in an era of increasing complexity, fierce competition and heightened client expectations.

Goldcast's agentic systems are designed to act as intelligent teammates, agents that understand brand context, anticipate marketer needs, and execute toward business outcomes like pipeline, reach, and ROI.

While Loop Marketing gives marketers a new playbook for growth, HubSpot is also unveiling over 200 AI-powered product updates designed to help businesses build smarter hybrid human+AI teams across marketing, sales, and service.

Piper serves as an AI SDR agent that instantly and intelligently converts HubSpot leads across a marketer’s most important channels: the website and the email inbox.

With Zealot now part of the UserEvidence platform, customer marketing and advocacy teams can shift from reactive support roles to strategic, scalable drivers of pipeline and revenue.

Launched last year as the Wire Programme for publishers, it was rebranded in May 2025 to include creators. Since then, LinkedIn has added over 70 partners, with creator numbers nearly doubling since 2021.

HG Insights’ Revenue Growth Agentic Ecosystem offers AI-powered GTM solutions by integrating market and sales intelligence with real-time agentic activation, supported by the acquisition of MadKudu.