automation

The company also expanded its platform with Headless Forethought and Custom Insights, giving enterprises a unified way to deploy, govern, and measure AI across all CX channels and systems.

As agencies navigate the intersection of technology and creativity, AI is emerging as the new creative backbone. Daniel Martins of GALERIA.ag and Raul Braga of Adobe share how AI-driven workflows can scale campaigns without sacrificing originality.

Typeform’s AI Engagement Platform unites forms, automation, and data to help small and medium-sized businesses (SMBs) capture data and turn responses into results within a unified, enterprise-grade system.

Built on real intake conversations, Scorpion Convert uses AI to engage naturally with prospects in a way that feels human and helpful.

The Launchpad solution delivers paid media planning and management across platforms, leveraging smart automation, streamlined workflows, and structured client engagement to ensure rapid execution and consistent results.

Luis Clark, Go-to-Market Manager, monday.com, explains how operational AI is reshaping marketing workflows—helping teams move faster, eliminate bottlenecks, and connect strategy to execution at scale.

Klaviyo’s Marketing Agent autonomously plans and launches campaigns, while Customer Agent delivers 24/7 personalised assistance, enabling brands to execute marketing and service seamlessly within one AI-first B2C CRM.

Orlando Beakbane, Principal Customer Success Manager, Enterprise at Braze, highlights how creativity, powered by AI, automation, and data storytelling, is becoming the key differentiator for brands in a world of lookalike marketing.

Leaders from Rain, UM MENAT, LuLu Group, Wego, and Global Hotel Alliance shared how genAI is reshaping marketing. From domain-specific agents to governance and human oversight, they stressed the need to pair automation with empathy, creativity, and trust.

The platform helps automate incentive design, payouts, and insights, helping companies align goals, boost performance, and retain top sales talent.