ATT

The report highlights rising user consent, growing iOS ad spend, and the effectiveness of consent-driven marketing approaches.

AT&T Inc. has agreed to sell its global programmatic advertising marketplace, Xandr Inc., to Microsoft. The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers. As the digital landscape evolves in a post-cookie world, Microsoft and Xandr can shape the digital ad […]

According to publishers from all regions, video ads also bring in the most revenue while display ads are widely used especially in non-gaming apps. As a part of Digital Turbine, AdColony and Fyber partnered to learn from their clients about the current trends in the in-app monetisation ecosystem. The Mobile App Monetisation Survey was distributed […]

“Some things shouldn’t be shared. iPhone helps keep it that way. Privacy. That’s iPhone.” Last year, Apple made its purpose clear in this privacy-focused ad tagline. And with the latest iOS update being downloaded on millions of phones worldwide, brand advertisers are trying to keep calm. Last year, Apple rolled out the App Tracking Transparency […]

An analysis of billions of ad bids shows how eCommerce marketers can adapt to the rising cost of CPA advertising. According to Moloco’s in-depth analysis of changes in iOS mobile advertising over the past year, Apple’s privacy updates have increased the price of cost-per-action (CPA) ads for eCommerce marketers by as much as 200 per […]

Any doubt that we are entering a privacy-first era was dispelled when Apple announced the security features of its iOS 14, which came into effect in April 2020. A watershed moment for marketers and app developers as Apple’s App-tracking Transparency (ATT) framework now requires users to actively grant access permission to their device’s Identifier for […]

Affise launched a new type of attribution chain technology to measure mobile advertising attribution without previously required user device identifier for advertisers (IDFA). The removal of the IDFA results from Apple’s App Tracking Transparency (ATT) roll-out. Initially expected in summer 2020 and later moved to 2021, the iOS14.5 release introduced the ATT policy, which from […]