AR

The Area Scale AR Agents application revolutionises navigation within public spaces by offering an AR personal agent that guides users seamlessly throughout their journey.

FER's launch of Spotselfie® AR Meta Stores introduces a platform where creators and brands can establish virtual storefronts tied to real-world locations.

FFFACE.ME is an Innovation Tech Studio that integrates AR Filters & Mirrors, Digital Clothing, Virtual Influencers, and Metaverse into brands’ marketing communications.

Alo Yoga, Sawhorse Productions bridge digital and physical worlds with immersive space on Roblox.

Rewind 2024: Immersive experiences are here to take the customer away from the ordinary. Technologies like AR, VR and AI are at the helm of this, where customers won’t accept an experience that doesn’t offer virtual engagement.

Valentino Beauty has teamed up with FFFACE.ME on an immersive AR lipstick experience at a Spike Me pop-up in New York.

Powered by JCDecaux’s proprietary software, the ION Grand Façade LED supports immersive 3D content and dynamic digital engagements.

With scale and credibility sorted, luxury brands are in a unique position to experiment by exploring the versatile possibilities of AR.

This a new phase, but I also believe that we are evolving towards a world where this ultimate, zero-effort convenience has become a commodity.

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.  Cisco Powers Hybrid Work Experiences With Purpose-Built AI Innovations […]