AppsFlyer

Unified Attribution brings together Snapchat platform metrics and MMP cross-channel performance metrics into one unified view to drive improved performance against the outcomes advertisers value.

The new release by AppsFlyer gives marketers one independent source of truth across web and mobile, with the same signal infrastructure that mobile teams have relied on for years.

New data shows Short Drama emerging as one of the UAE’s fastest-growing subscription categories and a top destination for Android ad spend, signalling a shift in how audiences consume and pay for mobile content

Gaming studios are spending more and creating faster, but the pool of players isn't getting any bigger. A new industry report reveals the pressure building across acquisition channels.

Roberto Andrès Louback talks about building brand trust through consistency, avoiding attribution errors by separating correlation from causation, and how AI models and agents are transforming creative optimisation and marketing experimentation.

AppsFlyer’s ROI360 provides an extensive view of campaign performance with advanced capabilities AppsFlyer has launched ROI360, a return-on-investment (ROI) measurement suite that provides a unified platform for both cost aggregation and revenue measurement. “The shifting economic landscape coupled with privacy changes has pushed marketers to optimise their marketing budgets in creative ways in order to […]

AppsFlyer has released its Top 5 Data Trends of 2022. Here are the key trends: Total app installs grew 10 per cent in 2022 despite post-covid digital cooldown, privacy changes, and economic downturn 15 years after the first iPhone was released, it seems smartphones have been embedded in our lives for years now. In other […]

The big product news from 2022 is reflective of how the Martech landscape is changing. Martechvibe tracks the tech trends shaping the industry. The year 2022 is almost at an end. Looking back at how the solutions market has evolved gives us a clear understanding of where the demand lies and which technologies are gaining […]

A new report from AppsFlyer indicates marketers are taking notice of the surging popularity of streaming video platforms such as Netflix, Disney+, STARZPLAY and more. The report, titled Connected TV Trends, 2022-23, Advertiser and Viewer Perceptions, which combines viewer and brand insights on the rapidly evolving Connected TV (CTV) space, indicates that brands are planning […]

App install ad spend budgets dropped 14 per cent in the first half of 2022, but the use of owned media is on the rise AppsFlyer released the 15th edition of its Performance Index, ranking the top media sources in mobile advertising. The first half of 2022, with its continuing privacy changes, economic downturn and […]