AppsFlyer

The integration connects MNTN Performance TV directly to AppsFlyer, allowing TV impressions to flow into AppsFlyer while in-app events flow back into MNTN.

AppsFlyer’s new AEO measurement covers 8 AI and 13 search engines, helping marketers compare organic and paid AI traffic across mobile, desktop, app and web.

As AI accelerates marketing decisions, Sarah Maina of AppsFlyer explains why trusted measurement, reliable data and human oversight will determine whether that speed translates into sustainable business growth.

AppsFlyer’s Conversion API integration with ChatGPT Ads lets advertisers tie app installs, in-app purchases, and subscriptions back to their campaigns.

The report found that ad fraud in the UAE fell 46% on iOS and 23% on Android, but fraudsters are increasingly shifting activity to organic traffic and other less-monitored channels.

Unified Attribution brings together Snapchat platform metrics and MMP cross-channel performance metrics into one unified view to drive improved performance against the outcomes advertisers value.

The new release by AppsFlyer gives marketers one independent source of truth across web and mobile, with the same signal infrastructure that mobile teams have relied on for years.

New data shows Short Drama emerging as one of the UAE’s fastest-growing subscription categories and a top destination for Android ad spend, signalling a shift in how audiences consume and pay for mobile content

Gaming studios are spending more and creating faster, but the pool of players isn't getting any bigger. A new industry report reveals the pressure building across acquisition channels.

Roberto Andrès Louback talks about building brand trust through consistency, avoiding attribution errors by separating correlation from causation, and how AI models and agents are transforming creative optimisation and marketing experimentation.