AppsFlyer

The report highlights rising user consent, growing iOS ad spend, and the effectiveness of consent-driven marketing approaches.

More ads don’t mean better results. In 2025, the edge lies in emotionally intelligent, optimised creative that drives both installs and retention. What does the recent Appsflyer report reveal?

To keep the economic engine running, marketers must now shift their focus to maintaining connections with core audiences and spending on the channels that generate the best value, says Netta Lev Sadeh, Managing Director EMEA-SANI at AppsFlyer.

According to the report, In the UAE, ecommerce app revenues grew steadily, through 2022, as companies spent $45 million to attract customers.

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.

Together with Remerge, AppsFlyer strengthens its commitment and innovation to mobile ecosystem privacy standards with a first-to-market remarketing solution

AppsFlyer’s ROI360 provides an extensive view of campaign performance with advanced capabilities AppsFlyer has launched ROI360, a return-on-investment (ROI) measurement suite that provides a unified platform for both cost aggregation and revenue measurement. “The shifting economic landscape coupled with privacy changes has pushed marketers to optimise their marketing budgets in creative ways in order to […]

AppsFlyer has released its Top 5 Data Trends of 2022. Here are the key trends: Total app installs grew 10 per cent in 2022 despite post-covid digital cooldown, privacy changes, and economic downturn 15 years after the first iPhone was released, it seems smartphones have been embedded in our lives for years now. In other […]

The big product news from 2022 is reflective of how the Martech landscape is changing. Martechvibe tracks the tech trends shaping the industry. The year 2022 is almost at an end. Looking back at how the solutions market has evolved gives us a clear understanding of where the demand lies and which technologies are gaining […]

A new report from AppsFlyer indicates marketers are taking notice of the surging popularity of streaming video platforms such as Netflix, Disney+, STARZPLAY and more. The report, titled Connected TV Trends, 2022-23, Advertiser and Viewer Perceptions, which combines viewer and brand insights on the rapidly evolving Connected TV (CTV) space, indicates that brands are planning […]