Most businesses treat CRM as a service function rather than a growth driver, says Karan Gupta, Founder at MarTech Nexus. When done right, CRM can drive incremental CLV and revenue growth. But when done poorly—or merely as a “campaign factory”— the impact is minimal or hard to measure.
Julie Selman, SVP, Head of EMEA at Magnite shares her insights on the future of retail media, the role of first-party data in CTV advertising, and why sustainability must be a key priority in adtech’s next chapter.
#WHATSHESAID Helen Keelan of LG Ad Solutions shares insights on audience targeting, AI-driven analytics, and the future of shoppable TV.
AI isn't just improving existing gaming mechanics; it's transforming NPC behaviour, development processes, anti-cheat systems, and even the creation of entire game worlds.
With AI being a core resource now, deliverable pricing must replace hourly pricing for the better.
Jeff Zotara is the Chief Marketing Officer of arrivia discusses the state of loyalty and how technology can make a difference.
ZoomInfo's new RingLead-Snowflake Connector allows users to work autonomously with ZoomInfo's data within their companies' Snowflake instances.
rAI's predictive models are fine-tuned to dynamically generate scaled consumer data.
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.
Sprinklr AI+ allows companies to combine unstructured, CX data from more than 30 digital channels with generative AI to create content, improve feedback and identify insights.
