AI

The agreement will help UniCredit transform its Group-wide operations for a new era of banking at scale, gradually migrating key applications to the cloud

With Optimove’s Positionless Marketing Platform, marketers gain full control over the entire marketing lifecycle, executing any task instantly and independently.

Highspot’s Spring Release helps sellers become trusted advisors with AI while delivering secure, personalised experiences that boost buyer engagement.

The partnership leverages dunnhumby’s AI-driven solutions and retail expertise and Bridg’s innovative identity resolution and collaborative media solutions.

Sentry will integrate Emerge Tools’ product line into its application monitoring platform – creating the complete mobile app monitoring solution.

MetaBrain integrates with SAP Joule, which allows users to interact naturally via voice or text across enterprise scenarios, from strategy meetings to frontline operations.

To help brands track and optimise their visibility across emerging AI-driven search tools, R/GA has launched an AI search optimisation platform.

To help enterprise brands unify fragmented customer data, Amperity has launched an AI-powered tool called Identity Resolution Agent.

Who's buying whom—and why it matters: A breakdown of the biggest martech acquisitions transforming how brands connect, personalise, and scale.

With Five9 Fusion for Salesforce, organisations gain a powerful advantage in delivering seamless, AI-driven customer experiences.