AI

To help brands track and optimise their visibility across emerging AI-driven search tools, R/GA has launched an AI search optimisation platform.

To help enterprise brands unify fragmented customer data, Amperity has launched an AI-powered tool called Identity Resolution Agent.

Who's buying whom—and why it matters: A breakdown of the biggest martech acquisitions transforming how brands connect, personalise, and scale.

With Five9 Fusion for Salesforce, organisations gain a powerful advantage in delivering seamless, AI-driven customer experiences.

the Digital Industries business plans to expand Outreach’s forecasting technology to its remaining territories in 2025.

Kyndryl opens an AI Innovation Lab in Liverpool as the company expands partnership with The Very Group.

VidAU will onboard new AI and engineering experts, accelerating feature development by 35% and enhancing platform stability.

Behind the scenes, Shopsense’s Commerce OS continuously updates product selections in real-time, factoring in inventory, promotions, etc.

Developed in-house, IntelePeer’s next generation of voice AI functionality further strengthens its end-to-end conversational AI capabilities.

Personalisation, automation, and AI agents all hinge on one thing: real-time, user-granted consent. Without it, trust breaks, data dries up, and innovation stalls.