AI

The poll also shows that AI investment in general continues to gain momentum, with 92% of technology leaders expecting to increase AI spending in 2025.

Automation, AI, and authenticity collide in modern social strategy. Emplifi’s Molly Pannell talks about crafting campaigns that resonate, not replicate.

Google Cloud’s Vertex AI helps Philips update marketing touchpoints more efficiently, manage compliance effectively, and ensure better use of existing and new assets by improving visual matching.

Zoho develops AI tools intended to support users effectively while keeping model complexity manageable to avoid additional costs for consumers.

From wasted budgets to data-backed decisions, Will Post, Vice President, Growth at Measured discusses why the future of media performance depends on incrementality and trusted measurement and more.

SmartAnalytics also supports integration with Snowflake Share and Snowflake Reader Account capabilities, enabling secure and efficient data sharing and collaboration.

The agreement will help UniCredit transform its Group-wide operations for a new era of banking at scale, gradually migrating key applications to the cloud

With Optimove’s Positionless Marketing Platform, marketers gain full control over the entire marketing lifecycle, executing any task instantly and independently.

Highspot’s Spring Release helps sellers become trusted advisors with AI while delivering secure, personalised experiences that boost buyer engagement.

The partnership leverages dunnhumby’s AI-driven solutions and retail expertise and Bridg’s innovative identity resolution and collaborative media solutions.