AI

Machine Learning (ML) combined with artificial intelligence (AI) is enriched customer experience with the ability to process huge volumes of data. Thanks to ML, companies are now in a better position to understand customers, based on the purchase data, process and previous history of transactions, behavioural patterns, and movements. Customer services via chatbots and virtual […]

With artificial intelligence (AI) deepening impact on the digital landscape, there is a general concern about marketer’s redundancy. To boost their marketing performance, companies are investing heavily in AI without actually considering the full implications.  Marketing involves three approaches towards the audience – connection, attention and trust. Turning attention into a promise and a promise into […]

Today, the world runs on data. Numerous editorials have been written on how data is the “new oil”. Entangled in the cobweb of different data points, is the information that is set to give marketers a leg up through unparalleled insights. The challenge here is to tap the full potential of data, and the solution […]

The new capability automatically scores important interactions, profiling individual preference for use in targeting and experience delivery. Dynamic Yield, the AI-Powered Personalization Anywhere™ platform, announced the release of Affinity-Based Personalization – a new capability allowing brands to leverage automatically generated user affinity profiles to easily build a new class of user segments and deliver highly-targeted experiences across channels. […]

It takes a great deal for technology so nascent to become an indispensable tool for businesses. Within a decade, Blockchain has proven itself as a key player in the global economy that can achieve tangible business outcomes. Lately, Middle East too has risen to the challenge of adopting Blockchain in its mainstream marketing efforts. The […]

Artificial Intelligence (AI) in content marketing helps hit the sweet spot of relevant content served to the right audience at the right time. With the capability of finding the best ways to engage audiences, AI promises to disrupt the businesses by serving content that consumers want. AI received substantial commercial success with companies like Google, […]

“Machine intelligence is the last invention that humanity will ever need to make.” – Nick Bostrom Data analysis can be challenging, given that it involves complex information and large data sets that are difficult to manage manually. This is where machine learning comes in. It is changing the way consumer-based companies are dealing with the […]

Artificial Intelligence (AI), machine learning, and predictive analytics are paving the way for intensive customer-centric data that can increase sales, generate leads, and enhance customer satisfaction. Big data has become a key driver for enterprises to enhance their sustainability in a competitive business world. With more data being produced and stored than ever before, the […]

62 per cent of respondents believe AI will help drive efficiency, competitiveness 31 per cent believe a lack of skilled personnel is the greatest barrier to AI implementation An EY study of US CEOs and business leaders reveals that most executives recognise the value of artificial intelligence (AI), with 84 per cent believing that AI […]

Lucidworks, a leader in AI-powered search solutions, announced a USD 100 million investment from investors including Francisco Partners, a global technology-focused private equity fund, and TPG Sixth Street Partners, a global finance and investment firm. With the investment, Francisco Partners and TPG Sixth Street Partners join Top Tier Capital Partners, Shasta Ventures, Granite Ventures, and […]