Global business leaders believe they can achieve 17 per cent return on investment (ROI) over next 12 months by digitally transforming their organisations, according to new research published by Avanade, a leading digital innovator on the Microsoft ecosystem. However, while 92 per cent of respondents cited digitally transforming their businesses among their top three priorities, […]
Manthan Systems, a leading cloud analytics company, will be the Gold Sponsor of Vibe Marketer’s Fest – the region’s first, largest, and most credible marketing technology event. Scheduled on 5 and 6 November 2019 in Dubai, the summit will examine how companies can build a marketing blueprint connecting MarTech stack to goals, strategies and priorities. […]
Contentsquare, a leading digital experience insights platform, announced that it had acquired experience analytics company Clicktale. Clicktale boasts of clients such as Dell, RBS and T-Mobile, while Contentsquare’s list of clientele includes AccorHotels, Sephora and Walmart. This combination creates a definitive global leader in the experience analytics market. The combined entity serves 600 enterprise clients […]
New InfoSphere Advanced Data Preparation is designed to automate data prep to help streamline data operations and accelerate AI adoption. IBM announced a new data preparation solution designed to help clients improve their dataops processes to get their data ready for AI quickly and efficiently. Data preparation is an integral step in building machine learning […]
Invoca Study found that fewer than 25 per cent of consumers think chatbots and voice devices offer the emotional support and personalised experiences they need during stressful purchases. AI is becoming the norm for brands to quickly and efficiently engage with customers. In fact, 80 per cent of businesses already use or plan to use chatbots by 2020. […]
Mobile advertising content is continually evolving, accelerating its consumption. Will 5G further add to the growing popularity of mobile marketing? Let’s find out. 5G will improve more than just our mobile connectivity. Millennials and Gen Z are an impatient lot, and as consumers, that’s a good thing. They are looking for everything to happen in […]
Artificial Intelligence has brought revolutionary changes in the marketing and technology space. With integrated software in the form of chatbots and extensive marketing tools based on conversational AI, businesses are augmenting their sales efforts and improving lead generation. With Artificial Intelligence (AI) bridging the gap between potential customers and business enterprises, conversational AI has taken […]
