AI

Marketers must move beyond merely being quick at adopting AI — to asking the right questions and using the data wisely to get the true value of ad spends.

AI can revolutionise data analysis, personalisation, chatbots, and more. Discover step-by-step implementation strategies to enhance your marketing campaigns and drive business growth.

The enhanced Vibes platform and its new control centre provides a comprehensive, real-time mobile marketing program, all in one centerpoint.

“Balancing the utility of AI with user privacy would be interesting to see in the coming times,” says Ishan Singh, Director of Engagement and Retention at OSN+, talking about changing consumer expectations in the streaming industry.

Companies will now be able to use their own data to train new AI models to gain an advantage in business without risking losing control of it.

The ON24 Optimisation Suite is backed by the ON24 AI Engine and helps users orchestrate written and video content across channels. 

ZoomInfo's new RingLead-Snowflake Connector allows users to work autonomously with ZoomInfo's data within their companies' Snowflake instances.

rAI's predictive models are fine-tuned to dynamically generate scaled consumer data. 

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. 

Sprinklr AI+ allows companies to combine unstructured, CX data from more than 30 digital channels with generative AI to create content, improve feedback and identify insights.