AI Shopping

The report finds US consumers have tighter budgets, growing AI influence and high customer experience expectations heading into the holiday season

Through integrations with any third-party customer service agent, shoppers can even ask questions related to orders and returns directly in the search bar.

The brands getting ahead are treating their product data as a strategic asset instead of a back-office function and building the infrastructure now to compete in an agent-driven world, says Lori Schafer, CEO of Digital Wave Technology.

A new study finds consumers are increasingly trusting AI agents to recommend products, automate purchases and influence buying decisions, signalling the emergence of agentic commerce and a new era of AI-driven customer experiences.