As discovery starts to converge with answer engines, the old challenge of creating a unified shopping experience between channels will intensify. With AI and machine learning, “the customer may simply explain what they are looking for, and let the system narrow it down,” explains Andros Tiong, Regional Director, DTC - Retail & Omni Channel SEA at ASICS Corporation.
Spangle AI Discovery is a new solution designed to help retailers compete and win as shoppers increasingly rely on AI assistants and shopping experiences.
Brand preference doesn’t disappear, but it splits into two audiences. The consumer still forms the preference. They decide which brands they trust enough to let an agent act for them, and that decision stays emotional and human, says Brian Kealey, Managing Director, APAC, Klaviyo.
The report finds US consumers have tighter budgets, growing AI influence and high customer experience expectations heading into the holiday season
Through integrations with any third-party customer service agent, shoppers can even ask questions related to orders and returns directly in the search bar.
The brands getting ahead are treating their product data as a strategic asset instead of a back-office function and building the infrastructure now to compete in an agent-driven world, says Lori Schafer, CEO of Digital Wave Technology.
A new study finds consumers are increasingly trusting AI agents to recommend products, automate purchases and influence buying decisions, signalling the emergence of agentic commerce and a new era of AI-driven customer experiences.
