AI search

The partnership builds on Vested's investment in VestTech, a proprietary incubator for AI research, development, and the evaluation of emerging AI tools.

Search AI helps multi-location brands track searches, see how they appear, analyse AI engine content about them and competitors, and act autonomously to improve visibility, accuracy, sentiment, and engagement.

Everything Branding's AEO Growth Program helps brands strategically secure press placements that are indexed and referenced by AI-driven search engines.

The platform’s schema markup and GenAI-optimised website content minimise computational load while maximising AI interpretation accuracy.

HealthGEO guides healthcare brands on their journey from SEO to GEO (Generative Engine Optimisation) to ensure key audiences receive accurate, timely, evidence-based information about products and therapeutic areas.

AI Search Visibility Program helps small and mid-sized businesses secure better placements in AI-driven search results, driving visibility as users shift from traditional search engines to generative AI.

To ensure brands get visibility while navigating a dual-audience world, Optimizely’s CMS will include new capabilities across three areas: page optimisation, site-wide optimisation, and GEO analytics.

The research indicates that AI search tools are gaining momentum by providing answers in plain language, summarising complex information, and eliminating the need to navigate through pages of SEO-driven content. 

Fully integrated into Wix’s SEO suite, GEO gives users a clear view of how their brand and content appear and perform across AI-powered platforms, reflecting Wix’s response to the changing search landscape.

The acquisition will see Previsible and Internet Marketing Ninjas operating as two distinct brands, with Internet Marketing Ninjas retaining all of its dedicated team, while combining suites of SEO and AI search tools to better serve brands.