AcroAI covers the complete range of marketing and communications operations, deploying coordinated "fleets" of specialised agents trained on a firm’s own knowledge, methodologies and brand standards.
As part of its Agentic Marketing Platform, Ad Studio is built for the full performance marketing workflow, bringing analysis, ideation, content creation, and execution together with agentic AI.
Composable AI Decisioning is built on causal measurement, runs directly on the data cloud, and compounds learning over time, without copying data or locking teams into specific channels.
Demandbase AI uses Context Intelligence—a proprietary layer that applies each company’s unique GTM context—to analyse account signals and patterns against pipeline goals, identifying the opportunities most likely to drive results.
Through the partnership, Microsoft and Publicis will leverage each other’s expertise to embed agentic AI across the entire flow of work so marketers can focus on what they do best: strategy, creativity and the pursuit of original ideas.
The acquisition combines Rocket Lab’s deep in-app knowledge with MiQ’s omnichannel offering to deliver an end-to-end solution for clients across all media channels.
Unlike traditional approaches that rely on rigid, macro-level testing frameworks, Northbeam Incrementality uses granular first-party data from its MTA system to design and run experiments tailored to each business.
The acquisition combines two established platforms in the space, strengthening Optimove’s position as the iGaming CRM market shifts from a growth phase to a more mature stage.
The launch of AI Shelf comes as AI answer engines — including ChatGPT, Perplexity, Gemini, and others — fundamentally change how consumers find and purchase products.
Athena by Zeta converts enterprise data into predictive answers, enabling marketing teams to identify opportunities faster, execute with precision, and prove the business impact of every decision.
