AI marketing

The network is built on K OS_, Keenfolks’ proprietary marketing operating system, which connects intelligence, data, automation, and execution into reusable marketing systems.

AI has erased the gap between zero and “good enough,” but in doing so, it is pushing brands towards sameness. As synthetic creativity floods the market, marketers must prioritise messy, emotional, human storytelling to stand out and rebuild real connections.

The integration will translate incrementality signals into real-time planning and optimisation within Smartly, helping brands and agencies allocate budgets with confidence.

In addition to enhanced reporting and optimisation tools, Stagwell clients will also receive platform support across setup and optimisation, creative best practices, and vertical-specific campaign execution.

Structured’s AI-native architecture is cloud-flexible and designed to support multiple enterprise AI environments, enabling customers to deploy the platform within their preferred cloud infrastructure with support for a broad spectrum of AI models.

From AI-powered personalisation to agentic marketing, discover why MEA and SEA are shaping the future of customer engagement in martech.

Kara Moddemann, Vice President, Growth & Marketing at The Luxury Closet, shares how AI is turning search into a personalised, multimodal, and intent-driven experience, reshaping how businesses connect with customers.

AI content at scale can drown your unique voice. Here’s how smart digital asset management keeps your brand message clear, controlled and on point.

As rising UA costs impact mobile app growth, marketers turn to AI to help spot patterns, recommend changes in ad buying, and automate actions to move swiftly. Can this efficiency help offset increasing CACs? Martechvibe spoke to the gaming experts to find out…

Announces the first customer data solution to connect, validate, and enrich customer data from all offline and online sources, improving customer relationship management (CRM), marketing, and analytics outcomes for brands. Neustar Inc., a global information services and technology company and announced the launch of Neustar Unified Identity™, the only end-to-end identity management solution that enables […]