The solution will feature seamless data exchanges between Adobe products, Omni's powerful connected platform layer and its agentic infrastructure, delivering predictive growth at enterprise scale.
New AI agent, audience activation capabilities, and Command Center by Iterable help marketers deliver more relevant experiences, optimise performance, and maintain trust across channels.
The collaboration will enable Xfinity to design and build technology solutions that will scale creative production while strengthening a cohesive and consistent brand identity.
New innovations across Adobe Commerce, Adobe LLM Optimizer and Adobe Brand Concierge will help brands improve AI visibility and deliver engaging experiences that boost engagement.
Marketers can seamlessly bring their Canva designs into Klaviyo to personalise, refine, and deliver customer experiences at scale.
AcroAI covers the complete range of marketing and communications operations, deploying coordinated "fleets" of specialised agents trained on a firm’s own knowledge, methodologies and brand standards.
As part of its Agentic Marketing Platform, Ad Studio is built for the full performance marketing workflow, bringing analysis, ideation, content creation, and execution together with agentic AI.
Composable AI Decisioning is built on causal measurement, runs directly on the data cloud, and compounds learning over time, without copying data or locking teams into specific channels.
Demandbase AI uses Context Intelligence—a proprietary layer that applies each company’s unique GTM context—to analyse account signals and patterns against pipeline goals, identifying the opportunities most likely to drive results.
Through the partnership, Microsoft and Publicis will leverage each other’s expertise to embed agentic AI across the entire flow of work so marketers can focus on what they do best: strategy, creativity and the pursuit of original ideas.
