AI in Marketing

The acquisition by Supermetrics will introduce integrated features for both platforms, including AI Agent–powered workflows that automate data analysis, journey optimisation, and activation across channels.

Movable Ink’s Autonomous Marketing features use AI to automate campaign execution and deliver personalised content, helping marketers improve efficiency and drive better engagement with less manual effort.

The Aperture provides marketers with a structured framework to decode the impact of creative choices—like tone, storytelling, and production quality—on campaign performance.

Adobe's latest AI innovations are changing how businesses connect with customers and the daily work of experience makers tasked with delivering and orchestrating impactful customer engagements.

Scene MMA reduces fragmentation in attribution by addressing discrepancies between platforms, web analytics, and marketing mix modelling (MMM).

Agentic AI is transforming how businesses operate—moving beyond static workflows to intelligent, self-directed automation. Discover 25 MarTech companies leading the charge with real-world agentic AI innovations.

The report reveals that AI is rapidly reshaping localisation, with over half of companies already adopting it and 81% planning hybrid AI-human models in the next year.

The report reveals that CMOs are facing stagnant marketing budgets for 2025, with many turning to AI and data analytics to drive productivity gains.

The new solution by Keen and TapClicks will tackle the challenges of fragmented data silos and reactive decision-making in traditional marketing platforms.

Automation in paid media offers efficiency and scalability, but over-reliance on AI-driven ad platforms can lead to hidden costs, lack of transparency, and reduced strategic control. Are marketers sacrificing long-term strategy for short-term convenience?