AI in Marketing

The Adaptive Identity Resolution tool is part of Hightouch’s warehouse-native CDP and introduces “multi-zone” matching, letting businesses switch between deterministic and probabilistic identity resolution in a single project setup.

Sitecore.ai combines editorial storytelling, episodic content, and hands-on interaction to show how agentic AI is transforming marketing.

The average consumer is signed up to 16 loyalty programs, says Rachel Lynch, VP Marketing, Talon.One. For your brand to win its share of spend, you need to actively stand out and influence consumer behaviour.

Konnecto’s AI-driven technology allows brands to uncover untapped partner opportunities by analysing vast datasets, identifying synergistic relationships, and predicting performance with remarkable accuracy.

The Social AI Publishing Agent from Birdeye will help hyperlocal brands automate and scale social media execution by generating and scheduling brand-aligned, industry-specific content with minimal manual effort.

Netsertive’s first Dynamic Insights tool, Call Insights AI, summarises customer calls, analyses sentiment in real time, and delivers key trends and coaching tips automatically.

The report also reveals a shared belief among CMOs that while the core purpose - or ‘why’ - of marketing remains unchanged, the ‘how’ is evolving rapidly.

The acquisition by Supermetrics will introduce integrated features for both platforms, including AI Agent–powered workflows that automate data analysis, journey optimisation, and activation across channels.

Movable Ink’s Autonomous Marketing features use AI to automate campaign execution and deliver personalised content, helping marketers improve efficiency and drive better engagement with less manual effort.

The Aperture provides marketers with a structured framework to decode the impact of creative choices—like tone, storytelling, and production quality—on campaign performance.