AI in Marketing

Martechvibe spoke to CMOs and growth leaders about what marketers need to do in 2026. Here are 7 pieces of advice from marketing peers...

As marketing technology stacks grow more complex, 2025 became the year consolidation turned strategic. From data intelligence to AI-driven personalisation, these acquisitions reshaped how enterprises think about scale, speed, and competitive advantage across the martech ecosystem.

Optimove’s enhanced Email Marketing Solution combines AI agents with a modern data foundation to deliver more personalised, dynamic, and scalable messages to customers.

Fatih Mehtap, Vice President of Marketing at Cloudways by Digital Ocean, explains how AI, LLMs, and no-code tools are transforming websites from static destinations into contextual, revenue-driving digital experiences.

The new report identifies 15,000+ tools in today's marketing ecosystem and highlights the rise of "agentic content systems" built to scale personalisation.

With VuePlanner, Cadent enables advertisers to engage audiences across all screens as part of a Total Video strategy, unified across linear, CTV and YouTube.

VMF’s inaugural Advisory Board — a carefully selected group of seasoned marketing veterans — will guide the conference’s strategic direction and elevate the value it delivers to the industry.

Leaders from Easa Saleh Al Gurg Group, Careem, Property Finder, and Century Financial discussed how brands can balance short-term performance goals with long-term brand building, measure impact effectively, and leverage AI and data to drive growth.

By solving for workflow complexity, Gradial enables marketing teams to reduce execution time and increase campaign throughput while maintaining quality, brand, and compliance adherence.

The new report revealed that US creator economy investment will reach $37 billion next year, driven by rising demand for credible creators, clearer measurement standards, and AI-enabled efficiency.