AI in Marketing

Adverity Intelligence introduces new capabilities, including Data Conversations, Notebooks, and Intelligent Agents, designed to close the gap between static reporting and actionable insights.

With Zealot now part of the UserEvidence platform, customer marketing and advocacy teams can shift from reactive support roles to strategic, scalable drivers of pipeline and revenue.

The Marketing Data Cloud (MDC) platform leverages C5i's Intelligent Data Management Decision framework and Databricks Data Intelligence Platform to build a cross-channel marketing data foundation on Microsoft Azure cloud.

The acquisition is expected to expand Accenture Song’s social marketing capabilities for clients looking to strengthen growth and relevance.

From balancing metrics with brand magic to ethical uses of synthetic data, modern marketing is a high-wire act. David Norris, CMO at boost.ai breaks down how AI is reshaping campaigns, CX ownership, and the very role of CMOs and what it means to stay ahead.

Wizeline’s Marketing ^ AI enables businesses to deliver the right message, to the right audience, in the right authentic brand voice faster, cost-effectively, and at scale.

The collaboration empowers Interpublic and its agencies to leverage Aaru’s multi-agent infrastructure and proprietary technology to simulate human behaviour and forecast audience sentiment towards various marketing initiatives.

Unlike traditional automation that relies on static templates, InMoment's AI Auto Responding uses advanced, generative AI to dynamically generate responses based on sentiment, context, and brand guidelines.

Unlike traditional MMM solutions, InMarket's Unified Measurement is fueled by accuracy from the LCI solution, providing cross-channel clarity and real-time agility through weekly updates and automated data workflows.

CMOs are burning out not from doing too little, but from doing too much without direction. Brand strategist Andrej Persolja unpacks why clarity, not complexity, will define the next era of marketing leadership, and why the best CMOs will start thinking more like investors than executors.