AI in Advertising

Developed with Marketing Architects' sister company, Misfits & Machines, Mass Customizer lets brands customise TV creative at scale without reshoots, extended timelines, or added production costs.

The collaboration connects Swivel's seller agents with Olyzon's buyer agents, enabling structured campaign briefs to flow directly between systems for approvals, trafficking, and activation–all within operator-defined parameters.

Basis’ Compass is the independent technology platform that can take advertisers from brief to activation faster, incorporating major ad channels throughout the open web and walled gardens.

The DISQO partnership enables Comcast Advertising to scale measurement across all its media platforms - linear, addressable, streaming, and CTV.

The acquisition combines Adsmovil’s retail media, mobile and DOOH capabilities with MiQ’s AI-powered operating system to serve global brands across the region.

Outcomes+ by Comcast Advertising is an activation and attribution solution designed to help local to global advertisers target audiences from granular to broad, measure impact, and optimise campaigns.

AnyDigital Max enables advertisers to combine AnyMind Group’s AI capabilities, institutional data, and marketing ecosystem to identify high-performing content, optimise ad creatives and improve campaign outcomes.

By integrating PubMatic AgenticOS with Optable’s identity-first, privacy-safe AI, buyers gain better signals and more efficient activation while complementing AgenticOS's execution capabilities with specialised audience intelligence.

As digital attention fragments and performance pressure intensifies, marketers are repositioning television — not as a legacy branding channel, but as a measurable growth engine built for accountability.

Digital out-of-home is evolving fast, blending programmatic buying, AI-driven creative, and retail media links. Rebecca Callaghan and Anu Bijoy explore how DOOH can balance ethics, privacy, and performance while embracing innovation.