AI in Advertising

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The Trade Desk Launches Deal Desk

Deal Desk also helps advertisers consider premium internet alternatives in the open market or in premium marketplaces such as the Sellers and Publishers 500 Plus.

Staff Writer

June 11, 2025

MiQ Launches MiQ Sigma

MiQ Sigma offers a single platform that brings together the components of the programmatic advertising ecosystem, i.e., data, technology, and campaign workflows into one place.

Staff Writer

June 05, 2025

Amplified Partners with Smartly

The partnership will allow Smartly customers to move beyond impressions and MRC standards by embedding attention-based metrics into campaign planning.

Staff Writer

June 05, 2025

AI Infuses Innovation into Marketing

Rewind 2024: AI revolutionised marketing in 2024, driving creativity, precision targeting, and compliance.

Staff Writer

December 26, 2024

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Wunderkind Launches Build

11 hours ago Build gives brands flexible, API-first access to Wunderkind’s identity and personalisation engine—empowering teams to integrate behavioural intelligence and real-time triggers without disrupting their existing tech stack.

TC Transcontinental Acquires Middleton Group

11 hours ago TC Transcontinental is expanding its in-store marketing capabilities, addressing growing retailer demand for impactful in-store experiences and strengthening its position in the retail marketing space.

Salesforce Launches Agentforce 3

11 hours ago Agentforce 3 is Salesforce’s upgraded digital labour platform that gives enterprises full visibility, control, and interoperability to scale AI agents effectively, featuring a new Command Centre and support for Model Context Protocol.

How CMOs are Redefining Marketing through Innovation

11 hours ago The report also reveals a shared belief among CMOs that while the core purpose - or ‘why’ - of marketing remains unchanged, the ‘how’ is evolving rapidly.

Informa TechTarget Partners with Salesloft

11 hours ago Together, Informa TechTarget and Salesloft will help sellers engage with active buying groups showing demonstrated interest in and genuine need for their solutions.

Amsive Expands its Search Capabilities with AEO

11 hours ago Amsive enhances its SEO offering with AEO to improve brand visibility across AI-powered search platforms like ChatGPT, Perplexity, and Copilot, in partnership with AI visibility platform Profound.

How GenAI and Composable Tech are Redefining Experience Design

11 hours ago As generative and agentic AI reshape how we design digital journeys, Wells Stringham, Head of Experience at Apply Digital shares what the new playbook looks like from synthetic personas and faster content creation to KPIs that truly matter.

Why Digital Maturity is The New Competitive Edge

a day ago New research shows that businesses with higher digital maturity are outpacing their peers, with integration, agility, and leadership alignment playing pivotal roles in delivering ROI and operational resilience.

ValueSelling Associates Launches Val

a day ago Val delivers personalised, real-time AI coaching using voice, conversation intelligence and the ValueSelling Framework—helping B2B sales reps close more deals, faster.

Tealium Introduces CloudStream

a day ago CloudStream empowers organisations to activate data directly from their data clouds, unlocking new possibilities for flexibility, performance, and compliance.

AI in Advertising

Latest

News

The Trade Desk Launches Deal Desk

Staff Writer

News

MiQ Launches MiQ Sigma

Staff Writer

News

Amplified Partners with Smartly

Staff Writer

Featured

AI Infuses Innovation into Marketing

Staff Writer