AI Agents

Adobe CX Enterprise powers agents that can help scale impactful, personalised customer experiences so that interactions consistently reflect brand guidelines.

Recent data shows that AI agent activity has reached 88% of human organic search, signalling a major shift in how brands are discovered and evaluated online.

Through the partnership, Microsoft and Publicis will leverage each other’s expertise to embed agentic AI across the entire flow of work so marketers can focus on what they do best: strategy, creativity and the pursuit of original ideas.

Box also announced enhancements to Box AI Studio, allowing admins to develop custom agents tailored to complex, business-specific use cases.

The announcement builds on Positionless Marketing, which gives marketers access to three core capabilities: Data Power, Creative Power, and Optimisation Power, enabling them to execute any task, instantly and independently.

LILT Assist works beyond simple translation to intelligent orchestration of content workflows, brand governance, and real-time analytics for the modern enterprise.

In an industry offering template-based or limited AI generation, Jotform AI combines end-to-end conversational creation with advanced automation inside an enterprise-ready ecosystem.

Athena by Zeta converts enterprise data into predictive answers, enabling marketing teams to identify opportunities faster, execute with precision, and prove the business impact of every decision.

The launch reinforces Topsort's mission to build AI-native retail media infrastructure that helps enterprise marketplaces scale advertising programs without the complexity of legacy ad tech.

As new AI-powered advertising channels emerge, Multiply aims to help customers adopt them early while continuing to outperform across existing platforms.