AI Advertising

The launch also marks Cadent's expansion of its broader suite of predictive AI capabilities to help advertisers unlock more effective campaign performance.

Project Gravity enables signal monetisation and identity resolution, enabling advertisers to optimise campaigns for targeting, suppression, frequency-capping, and more in a privacy-compliant manner.

R-ads is built on a simple premise: when an ad can move, react, and hand someone a sample, every impression becomes an interaction.

Triple Whale's new offering provides ecommerce brands with AI they can trust to get work done across their business, grounded in a single source of truth.

The expansion of its Social Optimization solution provides advertisers with even greater brand protection and the ability to maximise their return on investment (ROI) on Meta.

New capabilities by DoubleVerify enable advertisers to avoid unsuitable content before ads are served, giving brands greater control and driving stronger performance on Threads.

Creatify Agent orchestrates the full ad production process in a single conversation, prevents hallucinations, and puts marketers in the director's seat.

The announcement marks a significant milestone in Zefr's mission to bring trusted, actionable brand suitability controls across the major social walled gardens.

New AI-native capability allows marketplaces to operationalise TikTok advertising through the same commerce media infrastructure already powering onsite retail media.

The acquisition strengthens InMobi Advertising’s ability to help brands reach new app users across the iOS ecosystem, both through organic growth, and AI-powered optimisation.