AI Advertising

The launch advances Yahoo DSP’s AI strategy, enabling advertisers to bring their own AI, use Yahoo DSP’s native agents, or combine both in an ecosystem.

The Teads CTV Ensemble provides a single global access point for high-attention formats and measurable results – from brand storytelling to bottom-line performance.

DoubleVerify is introducing capabilities that enable advertisers to access their DV data using their preferred conversational AI tools, supported by the MCP open standard.

The evolution of Sigma expands its global footprint, introduces AI-powered planning and measurement capabilities, and deepens activation across media environments.

Magnite is also expanding its buyer agent and seller agent capabilities, and is testing with partners including dentsu and DIRECTV Advertising.

The partnership combines Equativ’s omnichannel media platform and Creative Enhancement technology with SofiaPulse’s agentic creative infrastructure.

The latest Yieldmo innovation helps brands activate high-intent audiences with URL-level transparency and adaptive AI-powered media optimisation.

The new features span campaign planning, guaranteed delivery, and measurement, closing key operational gaps in how pDOOH is planned, bought, and measured.

Ad EnGage Optimize gives brands and agencies the power to autonomously optimise frequency, creative rotation, audience targeting, and media planning in-flight.

NIKO empowers advertisers to create and launch campaigns in natural language, making programmatic advertising accessible and straightforward.