AI Advertising

Magnite Orchestration standardises supply-side intelligence across streaming, linear TV, audio and display, creating a neutral activation layer for agents.

The rollout will make ChatGPT Ads available to leading media agencies, brand networks and regional advertisers across these markets.

By capturing direct AI interactions and linking them to digital behaviours, Comscore enables brands and publishers to answer critical questions about AI-driven discovery.

New conversational capabilities and MCP empower marketers to seamlessly manage, execute, and optimise cross-channel campaigns using natural language.

The partnership enables Universal Ads to unify operational and revenue data across systems for optimal data aggregation, activation, and decision-making.

The report findings reveal where marketers are willing to let AI recommend, prepare, optimise and act, and where human oversight remains essential.

Rather than leaving advertisers to guess where their ads are appearing, Similarweb’s AI Ads provides a direct look at what's winning placement.

Brands can now generate, launch, and optimise ads on ChatGPT alongside Meta, Google, LinkedIn, TikTok, and Reddit from one platform.

New MCP connection brings Xnurta data and intelligence into the AI assistants advertisers already use, with a roadmap from analysis to governed action.

With Barometer's AI-powered contextual and risk-category classification, Basis gives advertisers granular ad placement control and measurement on brand-suitable podcasts.